About EssenceMediacomX
EssenceMediacomX, part of GroupM, is a global data and measurement-driven agency whose mission is to make advertising more valuable to the world. After merging in 2023 EssenceMediacom fuses Essence's performance, data, analytics and creative technology DNA with MediaCom's scaled multichannel audience planning and strategic media expertise.
Visit www.essencemediacom.com for more information!
Google via Media Futures Group - A little about us:
Google has consolidated its media agency partnership into WPP's GroupM, building on the world class digital work that Essence has delivered for Google for over 15 years. Media Futures Group (MFG) is a bespoke team that delivers on our commitment to Google for a more strategic, creative and integrated media approach established to drive better business results.
The MFG team is made up of best in class digital, offline, and integrated media experts who work together to enhance media's contribution to Google's business. MFG is powered by Essence, MediaCom, and other constituent parts of GroupM around the world. The MFG team operates in a seamlessly integrated way across strategy, planning, investment, creative, business sciences and analytics, data and technology. The profile of people who work in MFG are world class, committed to establishing a new high water mark in the media industry.
The convergence of expertise and excellence makes MFG the most progressive and exciting team in advertising and media, globally. The characteristics of successful MFG team members are that they are highly collaborative, intellectually curious and constantly reach for excellence.
MFG is committed to the growth of our people as a means to unleash the potential of Google's business. We are invested in whole-person wellbeing, values and behaviors that reflect our mission and purpose, and providing the tools and systems needed to do the best work of your career. We are constantly challenging ourselves to find new ways to deliver on those commitments through our community groups, mental health allyship, and a work environment that is conducive to our teams feeling included and supported. This is a team empowered by limitless possibilities.
Job Purpose
The role of the Senior Programmatic Executive involves the planning and execution of programmatic media plans across Display, YouTube, and emerging biddable platforms. This process requires in-depth platform expertise, strategic deployment of audience data, and collaboration with various partners throughout the programmatic ecosystem.
In this role, you will play a key part in the campaign lifecycle, start to finish: from the initial response to brief to the creation of the media plan, campaign building, day-to-day optimisations, to the presentation of end of campaign results. You will work closely with programmatic Activation Managers to create breakthrough programmatic media plans which surprise and delight our clients. You will be responsible for the building and optimisation of campaigns across various biddable platforms. You will build expertise in several biddable platforms while developing supplier and client relationships.
What We Need From You
- Effectively manage your designated programmatic campaigns; ensuring ongoing and timely optimisation is delivered and constantly looking for opportunities to improve performance.
- Take ownership of some elements of the iterative "Test & Learn" process, from plan development to execution and evaluation.
- Eagerness to expand your knowledge of programmatic platforms. You should attain a detailed understanding of our platforms and processes by the end of your first year in the role.
- Conduct performance analysis, internal data maintenance, issue identification and solution development.
- Oversee, as appropriate, the performance of more junior team members, ensuring that you are checking their work and advising them on the correct course of action.
A Little Bit About You…
- Experience planning, running, optimising, and reporting on programmatic display and/or video campaigns across one or more biddable platforms (e.g. DV360, TTD, Amazon DSP, Google Ads; any platform certifications will be viewed positively).
- Good understanding of programmatic ecosystems and terminology (DSPs, SSPs, ad servers, DMPs, brand safety measures etc.).
- Strong communication skills, both verbal and written. Important in building and developing client and supplier relationships. Experience presenting to clients will be viewed positively.
- Strong analytical skills and an affinity for numbers. You must be able to analyse raw data, draw conclusions and develop actionable recommendations and strong rationales.
- Proficiency in Excel (Pivot Tables, VLOOKUP, etc.).
- Familiar with ad serving solutions (CM360 or equivalent).
- Familiar with Google Analytics.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibility and activities may change at any time with or without notice.
What You Can Expect From EMX
EssenceMediacomX's mission is to make advertising more valuable to the world. We do this by employing the world's very best talent to solve some of the toughest challenges of today's complex marketing landscape. It's important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. As an Essence employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, or marital status.
