About The Role
As a Programmatic Manager you will take full ownership of our global programmatic initiatives. Working closely with the programmatic trader, you will design market-specific strategies, and deliver effective campaigns by leveraging data, audience, and contextual signals to help drive growth. You will work within our performance marketing team, and cross-functionally with other departments (broader digital, trade and global marketing) to implement campaigns and trade via self-service demand side platforms (DSPs). Crucially, you will work closely with our creative team to deliver best-in-class assets suitable for various programmatic environments.
Operating within a hyper-growth environment, you will be a key player in driving growth in brand awareness, new customer acquisition and revenue growth. You will report to the Head of Biddable & Performance. This role is perfect for someone who is looking to expand on their existing programmatic experience and take on a challenge in-house. The role will be suitable for individuals who thrive in a fast-paced, dynamic, multi-tasking, and entrepreneurial environment.
As Programmatic Manager you will
- Build a programmatic strategy to drive awareness, traffic, revenue, customer growth and retention for CharlotteTilbury.com, complementing other channel efforts
- Take charge of budget management and optimisations across multiple platforms to continually increase campaign efficiencies
- Work with our media planner to deliver 360 campaigns globally, spanning across NPD, event-seasonal, and brand/awareness objectives
- Manage campaigns across display, video, mobile, addressable TV, and audio via various DSPs
- Produce and present regular performance reports/ updates to various relevant stakeholders
- Identify, negotiate and setup private marketplace deals, and other relevant ad partnerships
- Research and recommend relevant add-ons to the existing advertising stack
- Manage, coach, and help develop other junior members in the programmatic team
- Collaborate with other channel partners (internal & external) to deliver and optimise the full customer journey
- Collaborate with Data Science team to understand the wider impact beyond any immediate/ platform-reported performance, and optimise your tactics and budgets accordingly
- Collaborate with cross-functional teams to drive 1st party data growth, contribute to audience segmentation and activation efforts
- Continually acquire knowledge and identify new opportunities by maintaining strong relationships with key programmatic vendors
- Support local marketing teams with awareness-consideration digital media buying for their respective regions
- Collaborate closely with content and creative team to build best-in-class assets for programmatic campaigns, in line with best-practice, and optimised for local markets
- Build a test-and-learn approach into standard workflow, from developing hypotheses to testing, analysing, implementing successful results, and iteration
- Incorporate global marketing directive into programmatic plans for NPD launches and event-based activations - including creative considerations, messaging, and audience strategy
- Monitor competitor and consumer behaviour, to inform ad decisions where relevant
- Research into trends, keeping abreast of the latest ad products/ technologies and provide use-case suggestions to help improve KPIs
- Work cross-functionally (e.g. with e-commerce, Paid Search, CRM, and other teams) to drive customer growth, activation and retention
About You
- 4 - 6 years' hands-on experience in programmatic trading, preferably from a high-growth company or agency
- Proven record in budget and people management, programmatic strategies, and media planning
- Excellent hands-on experience activating campaigns across multiple creative formats, in various environments, preferably across international markets
- Hands on experience in ad trafficking, Google Campaign Manager and DV360 is a must
- Additional experience with other DSPs, e.g. The Trade Desk, DataXu, Verizon-Yahoo, etc. will be a bonus
- Strong experience in managing the creative/ content briefing process
- Excellent analytical skills, with the ability to manipulate data to identify and recommend optimisation and growth opportunities
- Experience in Google Analytics 360 with a strong ability to derive actionable insights
- Knowledge of integration with complementary ad tech stack, and add-ons
- Experience collaborating with data science team in Marketing Mix Modelling (MMM) and Multi-Touch Attribution (MTA)
- Experience in DTC brands in beauty and/or luxury sectors would be a strong bonus
- Strong pre-existing DSPs partnerships, and programmatic vendors/supply chain relationships internationally will be a strong bonus
- A flexible self-starter with a can-do attitude, willing to go the extra mile to deliver results
- Excellent communication skills, and the ability to translate complex channel level observations into actionable insights
- A people person who can work independently and collaboratively with various stakeholders internally and externally
- Ability to perform under pressure, tolerance for ambiguity, and readiness to adapt to changing priorities dynamically
Why join us?
- Be a part of this values driven, high growth, magical journey with an ultimate vision to empower everyone, everywhere to be the best version of themselves
- We're a hybrid model with flexibility, allowing you to work how best suits you
- 25 days holiday (plus bank holidays) with an additional day to celebrate your birthday
- Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey
- Financial security and planning with our pension and life assurance for all
- Wellness and social benefits including Medicash, Employee Assist Programs and regular social connects with colleagues
- Bring your fury friend to work with you on our allocated dog friendly days and spaces
- And not to forget our generous product discount and gifting!
