Job Overview
A part of the Inspire Biddable In-House Team, the local biddable team manages Localized Paid Social Media campaigns for Inspire Brands across +30 designated market areas. This is a "hands-on-keys" role that is responsible for building social campaigns across Meta, Snapchat, TikTok, Pinterest, or Reddit, and optimizing campaigns to deliver improved performance.
This position sits in our Atlanta Support Center, with the expectation to be onsite 80% of the time.
Responsibilities
Social Activation
- Develop innovative, localized paid social approaches to drive guests into local restaurants, while managing separation from national campaign in partnership with the National social team.
- Serve as the key hands-on-keys social trader, managing paid social media campaigns on a market-by-market basis.
- Monitor campaigns to ensure appropriate pacing relative to budgets and targets.
- Update and optimize budgets and insertion orders throughout the year based on brands' needs.
- Perform monthly billing and invoice reconciliation.
- Manage the builds, tagging, reporting, and financial management for Paid Social campaigns across the portfolio.
- Partner with Managers to support the various steps required to ensure proper asset alignment (including creative & traffic fulfillment) across media buys; this will include implementation and QA of tagging as necessary across in-house Paid Media buys for measurement reporting and accuracy.
- Pull and structure data for weekly, monthly, and quarterly reporting and review with necessary stakeholders to impact optimizations and business decisions.
- Support the integrated reporting of documents – including migration to dashboard reporting – as needed by cross-functional team members for internal and external purposes.
- Maintain accurate record of budgets (planned v. actuals) and oversee the billing process for in-house Paid Media.
- Proper management and reconciliation of all account budgets in accordance with media authorizations.
- Interface with external/internal teams in managing requests concerning processes and deliverables.
- Attend and actively participate in regular status meetings (both internal and external) to help prioritize deliverables, takeaways/next steps, and timelines with Managers.
- Demonstrate a "big picture" understanding of brands' marketing strategy and the role Paid Social plays.
- Help in identifying key partners and tactics within planning windows for specific brands.
- Effectively communicate both verbally and in writing with both internal and external stakeholders.
Agency and Cross-Functional Internal Teams Collaboration
- Partner with internal & agency media analytics teams to measure the impact of ongoing campaigns and overall plans.
- Partner with National Inspire team to ensure clear separation exists between National & Local investment.
- Participate in Social Team meetings, workshops, QBR's, & best practice development.
- Partner with Media Strategy & Planning and Agency Planning teams to develop a learning agenda and testing roadmap based on the brands' objectives, insights, and key challenges.
Education And Experience Qualifications
- 4-year Degree required.
- 2 – 5 years of relevant experience in marketing and/or media required.
- Local media campaign experience is a plus but not required.
- Hands-on keyboard Paid Social buying experience within Facebook, Snapchat, TikTok, Reddit, and Pinterest platforms.
- Demonstrated experience in problem-solving and managing multiple tasks.
- Account budget management through daily/weekly pacing, monthly and yearly goals.
- Brand & Performance Media Campaign.
Required Knowledge, Skills, Or Abilities
- Ability to deliver results.
- Excellent project management skills (proficiency in Excel/PPT will be key).
- Ability to balance multiple priorities and meet project deadlines.
- Excellent oral and written communication skills.
- Ability to lead and influence others.
- Personal integrity, humility, an appreciation for the power of true teamwork, and a sense of humor.
- Passion for the restaurant industry and desire to train in our restaurants to learn operations.
- A strong desire to help shape the future at Inspire Brands.
- Self-starter personality who can operate with minimal supervision.
- Strong ability to work closely with team members to solve problems, prioritize tasks, and manage time effectively.
- A detail-oriented approach and a desire to achieve objectives accurately.
- Solid quantitative and research skills, and proven data interpretation capability.
- Ability to learn new systems and workflows.
About Inspire Brands
Inspire Brands is a multi-brand restaurant company whose portfolio includes more than 32,000 Arby's, Baskin-Robbins, Buffalo Wild Wings, Dunkin', Jimmy John's, and SONIC restaurants worldwide.
We're made up of some of the world's most iconic restaurant brands, but we're much more than just a restaurant company. We're a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it's an experience. At Inspire, that's our purpose: to ignite and nourish flavorful experiences.
