Job Responsibilities
The role is responsible for directing the local sales team with multi-platform solutions that both drive client results and station revenue.
- Develops and executes sales strategies which result in exceeding revenue targets in both digital and linear
- Works with Account Executives and clients developing results driven marketing solutions across multiple platforms including linear, digital, news integration and sponsorships
- Attends sales calls with Account Executives to develop new accounts and maximize existing accounts
- Be an effective educator/trainer both internally and externally on multi-platform solutions and reporting metrics
- Prepares and leads weekly sales meetings
- Manages sales assistants
- Assists with the recruitment of talented sales professionals
- Prepares budgets and approves related department expenses
- Works closely with Accounts Receivable and sales team to maintain current collections
- Manages Digital inventory and effective pricing
- Performs other duties as assigned
Requirements & Skills
- Bachelor's Degree in Marketing, Advertising, or equivalent combination of education and work-related experience preferred
- Minimum three-years' experience in media sales, preferred linear and digital
- Current knowledge of digital ad technology, online ad serving, Google Analytics, social platforms
- IAB and/or Google AdWords certification a plus
- Proficiency in MS Office products required
- Experience with Wide Orbit, CRM software, Nielsen and ComScore are a plus
- Excellent communication skills, both verbal and written
- Occasional travel required; available to work extended hours if needed
