General Summary
Dolce Vita is seeking a Senior Social Media Strategist to develop and implement innovative platform and creative content strategies to elevate the brand, drive channel growth, and increase community engagement and e-commerce revenue.
Major Responsibilities
- Develop social media strategies that maintain brand's unique tone of voice and aesthetic while consistently elevating brand's content/programming
- Develop and execute social campaigns that increase revenue and traffic, while portraying key brand pillars in innovative ways. Oversee Social Media Manager (management of content calendar, content deliverables, maintains all social network accounts and communications on platforms, including TikTok, Instagram, Pinterest, Facebook, YouTube, etc)
- Lead concepting and ideas, motivate team to consistently deliver unique, social first brand content. Collaborate with Marketing and Ecommerce Teams to develop impactful Social Media marketing calendar that delivers business and brand results. Project management: Prioritize projects/deadlines and ensure deliverables are met. Demonstrate deep understanding of the brand, visual identity and target audience. Analyze data and performance, updating team on performance and optimizing strategies/content accordingly
Skills, Education, Licenses, Certificates, Registrations And/or Experience
- 3+ years of experience managing social media marketing, preferably with a fashion brand. Experience managing at least one direct report preferred
- Early adopter of new platforms, systems, and tools for creating content efficiently
- Knowledge of and a passion for fashion, trending news, pop culture and social media topics that influence consumer behavior
- Ability to use creative thinking and a data-orientated analytical mindset
- Creative, strategic, and collaborative approach to problem solving
- Excellent interpersonal, verbal, and written communication/presentation skills; ability to write clear compelling content and use storytelling to build engagement
- Bachelor's degree in business, marketing, communications, or related field
- Experience as content creator with ability to shoot and edit content; ability to quickly and efficiently bring concepts to life
Salary Range
The pay range of this position is $90k - $110k. Actual salary will be determined based off candidate's skill sets, years of experience, and other job-related factors. This range does not include benefits such as health insurance, paid time off, 401K, and additional company benefits
