Job Overview
Calling all civic-minded applicants who are looking for the opportunity to plant roots and grow with a purpose driven organization. Würk is the cannabis industry's first all-in-one workforce management solution. We've created a dynamic system to manage payroll, HR, timekeeping, and tax compliance, streamlining operations and minimizing regulatory risk. Our responsibility is to protect the people and businesses of the cannabis industry so they can focus on making social changes in the world in which we live. If you are passionate about using your skills and talents to do good, we here at Würk want to meet you! We are looking for a talented Director of Marketing! This person should have expertise in developing and executing comprehensive marketing strategies that align with the company's business objectives. This role oversees product marketing, lead generation, brand management and client engagement initiatives to drive revenue growth and enhance market presence.
Responsibilities
- Lead go-to-market strategies for new product launches, ensuring alignment with sales, product and success teams.
- Plan and execute end-to-end demand generation programs, including webinars, emails, nurtures, paid media, content syndication to increase engagement and strengthen brand.
- Develop and execute innovative multi-channel campaigns to drive MQLs and sales pipeline, while closely monitoring conversion rates and optimizing campaigns at each stage.
- Drive brand awareness and client engagement across digital platforms, including website, SEO and social media.
- Manage content calendar, including execution strategy that generates website traffic and drives inbound leads.
- Develop and implement a target account strategy to support account-based selling
- Conduct regular competitive analysis to identify market trends, benchmark performance, and inform strategic decision-making.
- Select, evaluate and manage agency partners to complement existing product suite and drive referral opportunities.
- Evaluate lead scoring and conversion rates.
- Track, analyze and report on campaign success and industry events, measure ROI, and contribution to sales.
- Develop and define marketing best practices and campaign success metrics.
- Manage the marketing team, including partnerships, ensuring efficient allocation of resources and ensuring accountability with vendors and consultants.
- Set goals, monitor performance and ensure appropriate resource allocation within the marketing budget.
Required Skill Sets and Experience
- Bachelor's degree in business, marketing, or related field
- Minimum of 5 years of full-time demand generation and product marketing experience
- HR and/or Payroll industry experience is a big plus
- Excellent analytical skills with the ability to translate data into actionable strategies
- Tactical, hands-on experience with lead forecasting, reporting, and analysis
- Proven experience working with paid media and content syndication vendors
- Experience developing compelling messaging and voice across all digital channels
- Experience managing third-party vendors including agencies and contractors
- Experience partnering with sales and product teams to coordinate, communicate, and deliver campaigns that resonate deeply with customers along the buyer's journey
- Must be a self-starter who excels at multitasking and thrives in a fast-paced, high growth environment
- Excellent time management skills with the ability to prioritize and shift workload to meet deadlines
- Experience utilizing Hubspot and Salesforce
Benefits
- FREE medical, dental, and vision plans
- FREE basic life insurance, short term disability, and employee assistance programs
- 401(k) traditional and Roth plans with Employer Match
- Generous PTO, bonus, and stock options
- $400 office equipment reimbursement
- $300/year fitness reimbursement
- Monthly internet reimbursement
- Paid professional development & tuition reimbursement
- Generous referral bonuses
- Paid parental leave
- Remote-friendly work environment
- Paid sabbatical leave program
Additional Information
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
Wurk is an Equal Opportunity Employer. Wurk does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law.
Compensation
This position's approximate base salary range is $100,000-$140,000 based on candidate's experience, education, and geographic location. This position qualifies for an additional variable compensation plan.
