Job Description
Glooko seeks an experienced Marketing Director with a Life Sciences background to spearhead our growth marketing initiatives, elevate our industry presence, and drive engagement through our work with clinical trials, real-world data, and strategic partnerships. The ideal candidate is a dynamic marketing professional with 7+ years of experience in life sciences and digital marketing, specifically skilled in developing sales and marketing materials for the CRO industry, coordinating major events, and overseeing end-to-end marketing campaigns.
Key Responsibilities
Content Development
- Create content for sales presentations, collateral and thought leadership events including webinars on our life sciences capabilities and differentiators
- Identify and track market trends and competitors
- Create ongoing market updates for sales and for Glooko leadership on customer and partner trends
Lead Management
- Manage event-generated leads by importing them into Salesforce and accurately tagging them with the appropriate campaign source
- Track event performance, including leads and opportunities created, ensuring precise attribution to specific events
Reporting and Analysis
- Provide stakeholders with regular updates and performance reports on lead generation, and marketing initiatives
- Analyze the impact of marketing efforts and events, offering insights and recommendations for future improvements
Social Media
- Develop and execute social media strategies to promote events, webinars, and marketing campaigns, ensuring strong engagement across platforms
- Monitor social media interactions and respond promptly to maximize engagement
Field Marketing/Account-Based Marketing
- Drive field marketing initiatives to increase brand visibility and engagement within targeted markets
- Design and execute account-based marketing (ABM) campaigns to engage key accounts through personalized communications
- Collaborate with sales, product development, and customer support teams to ensure an integrated marketing approach
Tradeshow Coordination
- Serve as the primary contact for tradeshow organizers, managing all communications related to registration, speaking opportunities, and logistical requirements
- Ensure deadline compliance, handle event registrations, and coordinate schedules for internal and external attendees
- Liaise with booth logistics vendors to manage setup and teardown, ensuring smooth on-site operations
- Oversee shipment and receipt of marketing materials and collateral for events
Speaking Opportunities
- Identify and secure speaking opportunities at trade shows, webinars, and digital events
- Coordinate with internal subject matter experts to prepare presentations and materials
- Brief and prepare speakers for all sessions, ensuring alignment with event goals and audience expectations
Event Promotion
- Collaborate with the marketing team to develop and execute pre-event campaigns across digital, email, and social media channels to drive interest and booth traffic
- Plan and implement post-event follow-up campaigns to nurture leads and convert them into sales opportunities
Qualifications
- Bachelor's degree in Marketing, Business, or a related field
- 7+ years of marketing experience, focusing on healthcare, life sciences, and digital marketing
- Proven track record of successful go-to-market (GTM) strategies, event coordination, and multi-channel marketing
- Experience with HubSpot, Salesforce, and other CRM tools to manage campaigns and leads
- Strong written and verbal communication skills, particularly in content development and messaging consistency
- Ability to work independently in a fast-paced, dynamic environment while managing multiple priorities
- Experience in B2B marketing, focusing on growth companies or startups, is highly preferred
- Passion for improving health outcomes and supporting the diabetes community
