Job Overview
As an Associate Media Director, you will help develop and implement integrated media campaigns that deliver against key performance metrics on a variety of MindgruveMacarta accounts. The in-office position is located in Covington, Kentucky and works alongside team members of MindgruveMacarta and Icon Commerce (a MindgruveMacarta company).
An ideal candidate will be a self-starter with the knowledge and energy to not only develop and execute strategic media plans, but also be capable and confident in presenting plans to the client(s), while helping manage a growing media team.
What You'll Do Here
- Lead strategic direction of client media deliverables
- Develop strong and innovative integrated media strategies for clients based on their specific needs
- Manage and mentor a growing team of planners and analysts to ensure client deliverables are completed within the scope of the project
- Manage media budgets, pacing, and tracking to ensure complete delivery while reaching client goals and KPIs
- Develop deep knowledge of clients' business strategy and challenges
- Drive standards of integration with cross agency and client functions
- Harness cross-channel capabilities
- Provide toolset and industry POVs
- Participate in agency new business pitches, as necessary
- Uncover and interpret data to help build strategy and solve business problems
- Vet vendors and media tools, stay on top of industry trends, and share knowledge with internal team and clients
- Help manage a shift to display self-serve programmatic platform(s) for some clients and/or campaigns
We Need a Person With
- A 4-year college degree and 7+ years of media planning and/or buying experience (with at least five years of online experience)
- Working comprehension of strategy development and required media math
- Experience across various mediums required (Digital, Paid Social, Broadcast, Print, OOH)
- Excellent verbal and written communication skills including strong presentation skills
- Ability to multitask effectively and organizational skills to manage and prioritize team daily work flow
- Familiarity with CM360 or comparable ad serving technology
- Working knowledge of media research tools (IMS, MRI, Nielsen, ComScore, Simmons, etc.)
- Comprehensive understanding of programmatic media capabilities and buying
- Ability to develop thorough, insightful campaign analysis and optimization recommendations
- Experience overseeing budgeting process
- Ability to build and maintain strong interpersonal and professional relationships with vendors, clients, etc.
- Ability to work on multiple projects at once in a high pressure environment while still meeting deadlines
