Paid Media Marketing Manager, Amazon Music

Amazon Music • Full-time • Culver City, California, United States • $70.90k - $151.70k / year • 1d ago

Description

Amazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators.

From personalized music playlists to exclusive podcasts, concert livestreams to artist merch, Amazon Music is innovating at some of the most exciting intersections of music and culture.

We offer experiences that serve all listeners with our different tiers of service: Prime members get access to all the music in shuffle mode, and top ad-free podcasts, included with their membership; customers can upgrade to Amazon Music Unlimited for unlimited, on-demand access to 100 million songs, including millions in HD, Ultra HD, and spatial audio; and anyone can listen for free by downloading the Amazon Music app or via Alexa-enabled devices.

Join us for the opportunity to influence how Amazon Music engages fans, artists, and creators on a global scale.

Key job responsibilities

Drive and develop new Paid Media initiatives across multiple channels to drive customer acquisition and build awareness for Amazon Music Podcasts
Embrace a test-and-learn approach, scaling strategies, and exploring expansion opportunities.
Plan, activate, optimize, and manage search media buys aligned with brief, customer journey, and audience insights
Establish automated reporting and optimization processes.
Provide complete performance reporting and analysis on marketing campaigns and take relevant action on insights gained.
Manage relationships with key partners in the digital marketing ecosystem (DSPs and Social platforms).
Audit and update existing data pipelines in collaboration with the Business Intelligence and Tech teams to ensure the highest level of data quality
Partner with strategic cross-functional teams to support GTM plans and drive transparency and education in insights derived from Paid Media

Basic Qualifications

4+ years of ROI-focused digital marketing experience in a consumer facing technology organization, including the strategic management and hands on execution of paid media channels (Display, Paid Social etc.)
Experience managing multi-million dollar paid media budgets
Experience building, executing and scaling marketing programs across multiple international markets
Advanced Microsoft Excel skills, including the ability to work with large data sets
Exceptional analytical and quantitative skills, with a natural curiosity to measure, test, learn and iterate in order to get the best results possible
High attention to detail, across both business and technical domains

Preferred Qualifications

3+ years of performance marketing experience for consumer technology product or service
Experience in the entertainment, media industry and/or subscription business
Direct, hands-on experience with Google Demand Gen, YouTube, DV360, Amazon Display Ads and other DSPs, Social media channels WW (Meta, Pinterest, Snap, Reddit etc.)

Company Commitment

Amazon is committed to a diverse and inclusive workplace.

Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.

Los Angeles County Applicants

Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies.

Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position.

These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation.

Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Compensation

Our compensation reflects the cost of labor across several US geographic markets.

The base pay for this position ranges from $70,900/year in our lowest geographic market up to $151,700/year in our highest geographic market.

Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience.

Amazon is a total compensation company.

Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits.

For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits.

This position will remain posted until filled.

Applicants should apply via our internal or external career site.