About Bluevine
Bluevine is on a mission to enable a better financial future for small business owners through innovative banking solutions designed just for them. By combining best-in-class technology with advanced security and a deep understanding of the small business community, we deliver end-to-end banking and lending products that empower always-on entrepreneurs to grow their businesses with confidence.
As a dynamic company with massive potential, we're backed by leading investors such as Lightspeed Venture Partners, Menlo Ventures, 83North, Citi Ventures, and nearly 9 years of proven success. Since launching in 2013, we have grown exponentially, amassing over 400,000 customers across all 50 states and a global team of more than 500 people. Our passion is driven by purpose: to give small businesses the tools they need to succeed and we're just getting started.
All of this begins with our team who are driven by collaboration, problem-solving, and learning and growing together. With a commitment to innovation and community impact, our mission is to help every small business—and every team member—thrive. Join us!
About The Role
The Senior Analyst, Paid Media (Paid Search) will be the go-to expert on paid search, responsible for developing, managing, and optimizing campaigns across Google and Microsoft Ads. This role is a hands-on, individual contributor position within the Growth Marketing Team. The Senior Analyst will oversee the day-to-day operations of our paid search marketing strategy, including setting up campaigns, optimizing bids, ad copy, landing pages, and more. They will collaborate with the Marketing team and cross-functionally to ensure campaigns are optimized for results while balancing volume and CAC.
What You'll Do
- Manage and optimize paid search campaigns, including developing and executing campaign launches, managing automated bid strategies, and utilizing new and emerging best practices.
- Drive short, medium, and long-term workstreams to optimize ad copy, sitelinks, and landing page content for evergreen campaigns and product or campaign expansions.
- Leverage audiences and retargeting lists to enhance the effectiveness of campaigns.
- Oversee paid search budgets to ensure media investment is allocated correctly and efficiently to deliver maximum value to the business.
- Proactively monitor the competitive landscape to continuously refine expansion strategies.
- Collaborate cross-functionally with other channels to understand performance impacts and leverage tactics to influence demand.
- Utilize strong analytical skills to interpret data, identify trends, and make data-driven decisions.
- Plan, develop, and implement new paid search strategies to drive site traffic and generate qualified leads, with a focus on improving CAC and scaling conversion volume.
- Communicate regularly with stakeholders to discuss performance, goals, and deliver results.
- Ensure accurate conversion tracking and attribution through data quality assurance (QA).
What We Look For
- 5+ years of experience in a paid search role
- 3+ years of experience at technology companies (Financial Services a plus)
- Deep understanding of automated search bidding strategies including tCPA & tROAS
- Bachelor's Degree required / Advanced Degree preferred
- A proven expert in understanding how paid search can generate demand for a high-growth business
- Highly effective communicator who interacts with clarity and purpose, proactive, and has experience interacting at all levels of the organization
- Ability to present analysis and supporting logic to senior management
- Passion for Bluevine, its mission, and experience marketing to small businesses
- Proactive and forward thinking; raises questions on assignments, contributes to the optimization of campaigns, and shares ideas
Benefits & Perks
- Excellent group health coverage and life insurance
- Stock options
- Hybrid work model
- Meal allowance
- Transportation assistance (terms and conditions apply)
- Generous paid time off plan, Holidays
- Company-sponsored mental health benefits
- Financial advisory services for both short- and long-term goals
- Learning and development opportunities to support career growth
- Community-based volunteering opportunities
