About Our Company
NP Digital (NPD) is a Global Award-Winning Performance Marketing Agency. In 2023 NPD was named a Campaign Magazine Global Agency of the Year, and was Adweek's #7 fastest-growing large international agency. For a second consecutive year, we landed in the top 10% of Inc. 5000's fastest-growing private companies. All while simultaneously maintaining employee satisfaction, which earned us an Inc. Best Workplaces award in 2022, 2023 and 2024's Ad Age Best Places to Work.
NP Digital combines proprietary platforms with best-in-class talent to deliver leading edge experiences centered around: paid and organic search, social, content, retargeting, performance display, feed management and conversion rate optimization. NP Digital focuses on creating innovative, adaptive, and data-driven digital marketing plans for our clients. Obsessed with helping companies grow and exceed their goals, NP Digital delivers on the mission of continually helping brands connect and engage with their audience.
About the Opportunity
NP Digital is seeking an energetic, data-driven, and innovative Manager, Paid Social to join our remote Paid Media team. The ideal candidate has 3+ years of managing paid social campaigns with budgets exceeding $500K per month. Candidates should have outstanding knowledge of Meta and TikTok at a minimum and already have a good grasp on how to structure campaigns to optimize performance based on each social network's ad auction algorithms. Equally important to paid social experience is the ability to communicate recommendations and analysis of performance to clients and colleagues alike.
To qualify, applicants must reside and be eligible to work in the United States. Please note this role is East Coast hours.
About the Responsibilities
- Partner with and deliver paid social media strategy and recommendations for clients
- Conduct ongoing analysis of paid social trends while staying up to date on recent platform updates and how to apply them to clients' campaigns
- Project estimated campaign performance results based on client budgets and benchmark costs and rates
- Develop & implement paid social campaign structures to manage and optimize against performance goals such as CPA or ROAS
- Follow department media buying processes to ensure campaigns run accurately
- Steward clients' budgets through meticulous management of daily or lifetime spending and monthly, quarterly, or annual pacing
- Improve campaign performance by making optimization recommendations and using paid social campaign management checklist to identify opportunities
- Implement split testing to continuously improve campaign performance through targeting and creative tests
- Analyze and resolve diverse and complex issues based on in-depth knowledge of paid social platforms
- Develop, deliver, and present client reporting on a weekly, monthly, and quarterly basis
- Collaborate with internal teams and departments to share paid social insights that can be leveraged across paid search, programmatic, and SEO efforts
- Connect with client creative teams to provide performance insights and recommendations on campaign assets
- Respond to client questions and ad hoc requests in a timely manner
About You
- Ability to travel to in-person meetings in Washington, DC
- 3-5 years of paid social experience across multiple paid social ad platforms
- Experienced in managing monthly budgets exceeding $500K
- Thrives off improving paid social media campaign performance and the opportunity to drive growth for clients
- Exceptional communication and presentation skills to both external and internal stakeholders
- Proficient in Microsoft PowerPoint and Excel
- Excellent attention to detail and data analysis to ensure campaigns run accurately and insights are uncovered that lead to campaign recommendations
- Strong organizational skills with the ability prioritize time and workload efficiently
- Ability to work in a fast-paced environment
- Team player who is willing to help others whenever needed
- Responsive to constructive feedback to foster personal and professional growth
Bonus Points
- Experience working with/at a subscription-based company
- 1+ years of agency experience
- Experience with ecommerce or app promotion campaigns
- Understands how to determine when creative needs to be updated in the platforms
- Paid social certifications, such as Meta Blueprint
- Additional professional certifications, such as Google Analytics
About Your Growth
As an organization we support your growth and development by investing in your learning to advance your career. We believe in empowering you to showcase your knowledge and skills to win together. Career path opportunities for this department includes:
- Associate Specialist (typically 6+ months experience)
- Specialist (typically 1+ years)
- Senior Specialist (typically 2+ years)
- Manager (typically 3+ years)
- Senior Manager (typically 5+ years)
- Associate Director (typically 6+ years)
- Director (typically 8+ years)
- Senior Director (typically 10+ years)
About Our Benefits
We offer a comprehensive and flexible benefits package to all regular, full-time employees. Benefits include but not limited to:
- National Anthem Blue Cross medical plans; EPO, PPO, and HDHP options available
- Flexible paid time off; 16 weeks maternity and 6 weeks paternity leave
- Health Savings Accounts with employer contribution, Flexible Spending Accounts, Dependent FSA
- Vision and dental coverage
- Employer-paid short term disability and life and AD&D insurance
- Employer-paid premium subscription to the Calm app
- Voluntary pet insurance for your furry family members
- Voluntary accident, hospital indemnity, critical illness, and supplemental life insurance
- New hire technology stipend to set up home office
About the Compensation
Base Salary: USD $75,000.00 to $90,000.00; depending on experience and skills
Discretionary annual bonus: Up to 10% of annual salary
About Our Culture
We value our best-in-class company culture, which is results-driven, innovative, fast-paced and fun. Our focus is on outcome, not output. We encourage our employees to work with an entrepreneurial spirit while applying a businesslike approach. When you work with great people and leaders that support you, there is no end to what you can accomplish. We celebrate different backgrounds and perspectives from our team members, but one thing we all have in common is a core set of values:
- Think Big: "Think Big" challenges our teams in all aspects of the business. For our clients, it requires that we expand their vision beyond what's expected, while pushing us to become a committed partner who provides strategic recommendations and measurable outcomes.
- Own It: "Own It" plays a key role in encouraging employee autonomy. We believe owning it inspires employees to build skillsets within their roles and beyond to drive their career where you want. "Own It" highlights ability to make the work yours and deliver creative results.
- Have Fun: "Have Fun" means we enjoy working together and cultivating a great work experience for everyone. Our passion for what we do is visible throughout the organization. Anything we enjoy, we are naturally going to do better, so we make our work something we look forward to, rather than simply something we have to do.
Equal Opportunity
NP Digital is an Equal Opportunity Employer, proud of our diversity and inclusive culture! Our goal is to positively impact change through our actions, and we're committed to equal employment opportunities regardless of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided based on qualifications, merit, and business need.
