About The Walnut Folks Group
The Walnut Folks Group is a leading digital marketing conglomerate specialised in influencer marketing & performance marketing. Confluencr and Intent Farm are the 2 agencies that operate under the group.
5 Years+ Into Operations | 500+ Brand Campaigns | 80+ Team Members | Offices in Mumbai & Bangalore | 20+ Prestigious Awards
Founding Team: Hitesh Lalwani (B.Tech & M.Tech IIT Bombay) with 10+ Years of experience in organisations such as P&G, UpGrad Sahiba Dhandhania (Economics Hons. Christ University) Seasoned entrepreneur with 10+ years of global experience in marketing
The senior team members come with a rich experience of 5-10 years in the industry, having worked with prominent brands of the nation.
Our Clientele: Godrej, KFC, Dabur, TATA Group, Groww, ICICI, Motilal Oswal, Slurrp Farm, Purplle.com, Kotak, HDFC Life, LIC Mutual Funds, Furlenco, Flipkart, WOW Skincare, Reliance Group, OctaFX, CoinSwitch Kuber, Mudrex and 100+ leading brands
Job Description
We are looking for Performance Marketing- Manager who are experienced with Google OR Meta Ads OR both. Preferably from an Agency background, having grown multiple brands with at least some having over 3L monthly ad spends.
Ideal Candidate Characteristics
You'd be a perfect fit, if you:
- love marketing and advertising
- love ideating and experimenting frugally and growing brands
- already have 3+ years of experience in performance marketing
- have expertise in Google or Meta ads or both and want to grow further into same
- are highly data-focussed in your research and decision-making
- love collaborating with multiple people to ideate creative ways of marketing a brand
- understand CRO and the value of optimizing the website to improve ad performance
- have excellent written and oral communication/presentation skills, including creating and delivering effective presentations and marketing reports
- love setting big goals and taking them down strategically
- love taking responsibility and managing multiple priorities
- have good expertise on GA4, Looker Studio, MS Excel
Requirements
Your broad responsibilities would include:
- managing client projects end to end including audience research, competitive research, creative research, campaign creation, ongoing optimization and reporting
- managing client communication directly to build strong relationships with them and being able to explain the rationale for your decisions and getting their approvals on plans
- doing cross-platform ads analytics and decision-making from it to keep growing each brand
- learning from other team members and sharing your knowledge with them to create a high performance eco-system
- delivering growth and ROI to clients as per each brand's goals
- understanding what makes and conceptualizing high converting campaigns and landing pages basis customer behavior analysis
- guiding clients on other channels of marketing that can improve their growth
- continuously learning and becoming a top 1% performance marketer (yes, legit this is a serious responsibility as a part of your job and we will help you get there).
Benefits
Why You Should Join Us
In case you value:
- the opportunity to work on real & challenging Marketing problems
- high involvement from founders and learning from them
- having the autonomy to do things your way and not have to worry about experimental failures
- working alongside genuine, honest peers who will have your back, no matter what
- contributing to the organization beyond your call of duty; and getting handsomely remunerated for the extra effort
- always learning and want an environment which will invest into your learning for the long term
- working on the cutting edge of marketing problems and use the most cutting tools and strategies
- looking for a place for the long term where you can keep growing with the company (our first few hires from 5-6 years back, are still with the company)
Why You Shouldn't Join Us
- In case you are looking for a product company, of course we aren't one
- In case you are looking for a very very structured corporate environment where everyone is extremely clear on their role and ONLY has to do that. We thrive as a bootstrapped company and hence like to be nimble about changes and whatever is needed to be done to get ahead
- In case you are looking for the top bracket pay in the industry - we are not the one for you. You may find hyper funded startups who can do that for you
