About the Role
We are seeking a strategic and results-oriented Growth and Performance Marketing Lead. The ideal candidate will have a proven track record of driving significant business outcomes through enterprise digital demand generation. This role demands expertise in SEM, paid marketing, content syndication, and AI-driven marketing strategies. The successful candidate will be instrumental in reducing customer acquisition costs (CAC), increasing conversions, and accelerating sales velocity, directly contributing to our revenue growth targets.
Key Responsibilities
- Strategic Planning and Execution: Develop and implement marketing strategies that directly drive enterprise demand generation, leading to a measurable increase in qualified leads.
- Set and achieve key metrics and KPIs, including a significant reduction in CAC and increased conversion rates.
- SEM and Paid Marketing: Optimize SEM campaigns to attract high-quality leads, ensuring a substantial improvement in click-through and conversion rates.
- Lead paid marketing initiatives across various channels (Google Ads, LinkedIn, etc.), driving a high return on investment (ROI).
- Content Syndication: Design and execute content syndication strategies that generate a substantial increase in qualified leads.
- Collaborate with content teams to produce high-value content, resulting in higher engagement and lead generation.
- AI and Advanced Marketing Tactics: Implement AI tools and systems to enhance targeting and personalization, significantly improving campaign effectiveness and efficiency.
- Use advanced marketing automation and analytics to streamline customer journeys, leading to higher conversion rates.
- Performance Optimization: Analyze campaign data to identify trends and insights, continuously optimizing to improve performance metrics and reduce CAC.
- Conduct A/B testing and other optimization techniques, achieving measurable improvements in campaign outcomes.
- Collaboration and Leadership: Align marketing strategies with business objectives through close collaboration with sales, product, and other cross-functional teams.
- Led and mentored junior marketing team members, fostering a high-performance culture focused on achieving business outcomes.
- Reporting and Analytics: Prepare and present performance reports, providing actionable insights that inform strategic decisions and demonstrate marketing impact on revenue growth.
- Utilize data-driven approaches to continuously improve marketing strategies and demonstrate measurable business outcomes.
Qualifications
- Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus.
- 8-10 years of experience in growth and performance marketing roles within SaaS companies.
- Proven track record of driving significant business outcomes through SEM, paid marketing, content syndication, and advanced AI-driven marketing tactics.
- Strong analytical skills with a demonstrated ability to use data to drive business decisions.
- Excellent project management and organizational skills.
- Exceptional communication and interpersonal skills.
- Ability to thrive in a fast-paced, dynamic startup environment and manage multiple priorities.
- Demonstrated success in reducing CAC, increasing conversions, and driving substantial marketing ROI.
