About Prenetics
Prenetics (NASDAQ:PRE), a leading genomics-driven health sciences company, is revolutionizing prevention, early detection, and treatment. Our prevention arm, CircleDNA, uses whole exome sequencing to offer the world's most comprehensive consumer DNA test. Insighta, our $200 million joint venture with renowned scientist Prof. Dennis Lo, underscores our unwavering commitment to saving lives through pioneering multi-cancer early detection technologies. Insighta plans to introduce Presight for lung and liver cancers in 2025, and to expand with Presight One for 10+ cancers in 2027. Lastly, ACT Genomics, our treatment unit, is the first Asia-based company to achieve FDA clearance for comprehensive genomic profiling of solid tumors via ACTOnco. Each of Prenetics' units synergistically enhances our global impact on health, truly embodying our commitment to 'enhancing life through science.
About IM8 Health
IM8 Health, co-founded by global icon David Beckham, is a pioneering brand at the intersection of wellness and innovation. Our mission is to empower individuals with cutting-edge health solutions that are accessible, sustainable, and personalized to support everyday wellness. By combining our passion for health with a commitment to innovation, IM8 Health is redefining the future of well-being. Join our dynamic team and be part of a brand that's making a lasting impact on health and lives globally.
About the Role
As a Growth Manager, you will take ownership of multi-channel performance marketing strategies with a strong focus on Meta and Google Ads. You'll drive creative and performance strategies that enhance user engagement, increase traffic, and drive conversions. You will be responsible for managing funnels, executing content and ad strategies, and improving conversion rates through data-driven insights and CRO testing.
Key Responsibilities
- Develop and execute multi-channel growth strategies across Meta, Google, Youtube and other relevant platforms
- Conceptualize and execute ad strategies that align with current trends, creating impactful visuals and landing pages that drive conversions
- Manage and optimize ROAS across Meta, Google, and other platforms, leveraging A/B testing and data insights to enhance campaign effectiveness
- Setup, review and optimize ad performance daily and advise the content and creative teams to maximize content strategy
- Create and execute content strategies for creative content briefs and audience expansion
- Stay ahead of digital trends, consumer behavior, and industry best practices to craft ad and landing page concepts that resonate with target audiences
- Lead A/B testing initiatives for creative content, landing pages, and workflows, ensuring continual optimization for CRO
- Analyze Google Analytics 4 data to improve growth strategies and funnel optimizations
- Utilize tools like Google Analytics 4 to analyze user behavior, track funnel performance, and make data-backed adjustments
- Collaborate with internal teams to align ad strategies with funnel objectives and broader marketing goals
- Innovate new ideas to improve processes and test strategies for scaling initiatives efficiently
- Track weekly and monthly channel performance and prepare data reports
- Handle ad-hoc tasks and reports
Requirements
- 5+ years of hands-on experience in growth marketing with multi-channel expertise (Meta, Google, TikTok, etc.)
- Strong knowledge of Meta Ad Manager and Google Analytics
- Expertise in funnel management, A/B testing, CRO, and scaling performance marketing strategies
- Strong expertise in creative strategy development, particularly in designing engaging ads and landing pages
- Proven track record in executing successful campaigns focused on conversions, traffic growth, and audience engagement
- Analytical mindset with the ability to derive insights from data and optimize accordingly
- Experience working in D2C or e-commerce environments is a plus
- Strong project management and organizational skills with attention to detail
- This role may require candidate to relocated to Hong Kong or often travels to Hong Kong for business trips
Benefits
- Medical & Annual Leave: We care about your well-being—and your vacation selfies! That's why, for our full-time employees, we honor your time off with annual leave and provide medical benefits for any bumps, bruises, or unexpected adventures.
- Learning & Development: Got a passion project or skill you're dying to master? We've got a learning allowance for that! We believe in supporting your growth, whether it's for work or just because you're curious.
- Growth & Opportunity: Your future's bright, and we want to help you shine! We're all about providing opportunities for you to grow and reach your potential, with exposure to a global company and the chance to collaborate across different cultures.
- Inclusive Workplace: You belong here! We foster an environment where everyone's voice is heard, respected, and celebrated. Inclusivity is the name of our game!
Our DNA is P-R-E-N-E-T-I-C-S
- Passion - You love what you do and inspire excellence in others.
- Resilience - You tackle challenges head-on with tenacity and calm.
- Empowerment - You foster team spirit and encourage initiative.
- Integrity - You're honest, accountable, and reliable.
- Epic - You take risks, deliver results, and always strive to grow.
- Transparency - You share openly, even when it's tough.
- Ingenuity - You think creatively and make smart decisions, even in uncertainty.
- Communication - You express ideas clearly and with empathy.
- Selfless - You prioritize Prenetics and the team over individual goals.
