Digital Media Manager

WisdomCircle • Full-time • Bengaluru, Karnataka, India • 1w ago

What Will You Do as the Digital Media Manager at WisdomCircle?

Content Strategy

Develop Comprehensive Content Plans & Maintain a Content Calendar: Maintain a dynamic content calendar tailored for our digital media platforms, focusing on both WisGen and Recruiters.
This includes company communications and individual thought leadership.
Own the TOV: Ensure all content is aligned with our brand's tone, values, and messaging.
You’ll be responsible for shaping and refining how WisdomCircle speaks to its audience.

Content Development - SEO & Social Media

Collaborate Across Teams: Work with the marketing and growth teams to create content that addresses specific business goals, whether that's generating leads or boosting brand awareness.
Write for SEO: Develop targeted and optimised content for on-page (website, blogs) and off-page (articles, guest posts) purposes, driving organic traffic.
Create Content for Social Media: Create content that is designed to engage, educate, and inspire action.
Maintain monthly content calendars and plan content buckets.
Create Digital Assets: Design engaging creatives and write compelling copy for performance marketing campaigns, social media posts, and more.
Analyse Performance: Track and optimise the performance of organic content through SEO tools and social media analytics.
Use data to inform content adjustments.

Key Skills & Competencies

Strong Writing Skills: Exceptional written communication abilities are crucial, with a demonstrated talent for creating compelling content that informs and inspires.
Design Skills: Proficiency in creating digital assets using tools like Adobe, Canva, etc.
SEO Knowledge: Experience writing content that is optimised for search engines, with a strong understanding of keywords and on-page SEO.
Analytical Mindset: Data-driven approach to content creation.
Ability to analyse the performance of different content formats and refine strategies accordingly.
Brand Ownership: A deep understanding of brand messaging and the ability to maintain consistency across all communications.
Creative Problem-Solving: Ability to find creative solutions to improve engagement and elevate the brand.
Content Creation Experience: At least 1 year of experience in content creation, social media management, or digital marketing, preferably in a startup or creative environment.

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