Role Description
The Paid Social Campaign Executive must have a proven track record of success in all aspects of Social Media campaign management including trafficking optimization and campaign reporting. As a valued member of the division you will have a lot of responsibility and support to help exceed campaign performance targets. The ideal candidate will have a thorough understanding of Social Media campaign management.
Responsibilities
- Manage large cross channel media budgets across Social channels and aim to maximize ROI on performance-oriented campaigns.
- Work closely with account management teams to ensure accuracy in set up strategy and execution.
- Ensure that end-to-end display campaigns are run effectively including tagging trafficking and optimization.
- Own campaign management when necessary including bid strategy campaign trafficking implementation activation and ongoing optimization with weekly monthly and QBR insights and always looking to educate and grow account.
- Work with the account management team to deliver reporting and campaign updates as needed.
- Day-to-day the candidate will work alongside account teams to devise and implement programmatic strategies provide insights and recommendations to improve campaign performance and make campaign changes as required.
- Help not only plan campaigns but activate optimize campaigns on Social platforms.
- Keep up to date with changes within the Social Media space and identify significant trends and areas of opportunity for campaign expansion.
What Are The Requirements Of The Role
- Minimum 5 year of experience in Social Media preferably for a media agency and preferably with some level of mobile media experience.
- Proficiency with multiple social platforms like LinkedIn Facebook Instagram etc. LinkedIn experience is mandatory.
- Technical knowledge of ad servers tracking mobile measurement tool is another plus.
- Comfortable with excel and large data sets to make analytical data based decisions.
