Role Description
Role Nonprogrammatic Social Optimizer
The Paid Social Campaign Executive must have a proven track record of success in all aspects of Social Media campaign management including trafficking optimization and campaign reporting as a valued member of the division you will have a lot of responsibility and support to help exceed campaign performance targets the ideal candidate will have a thorough understanding of Social Media campaign management.
Responsibilities
- Manage large cross channel media budgets across social channels and aim to maximize ROI on performance oriented campaigns.
- Work closely with account management teams to ensure accuracy in setup strategy and execution.
- Ensure that end to end display campaigns are run effectively including tagging, trafficking, and optimization.
- Own campaign management when necessary including bid strategy, campaign trafficking, implementation, activation, and ongoing optimization.
- Provide weekly, monthly, and QBR insights and always look to educate and grow accounts.
- Work with the account management team to deliver reporting and campaign updates as needed.
- Day to day, the candidate will work alongside account teams to devise and implement programmatic strategies, provide insights and recommendations to improve campaign performance, and make campaign changes as required.
- Help not only plan campaigns but activate and optimize campaigns on Social platforms.
- Keep up to date with changes within the Social Media space and identify significant trends and areas of opportunity for campaign expansion.
What Are The Requirements Of The Role
- Minimum 5 years of experience in Social Media, preferably for a media agency and preferably with some level of mobile media experience.
- Proficiency with multiple social platforms like LinkedIn, Facebook, Instagram, etc. LinkedIn experience is mandatory.
- Technical knowledge of ad servers, tracking, and mobile measurement tools is another plus.
- Comfortable with Excel and large data sets to make analytical data-based decisions.
