Job Title
US - PERFORMANCE MARKETING MANAGER/SENIOR MANAGER - NEW YORK - $110,000 to $130,000
About Medik8
Medik8 is a UK-based clinical skincare company dedicated to providing high-quality results-driven skincare products that are backed by scientific research and innovation. Medik8 has a global presence with a high growth trajectory specifically in the US market.
Role Overview
You will play a crucial role in delivering revenue through all acquisition media channels such as Paid Social, Paid Search, Affiliates, SEO, and Influencer.
You will work alongside agencies (Media agency, Amazon agency) & internal teams to launch in-channel campaign activity and optimize performance to achieve our ambitious business goals.
Ideal Candidate Profile
The ideal candidate will be commercially-minded with a proven track record of management and optimisation of performance marketing channels either working at an agency or in-house.
Why You Cannot Miss This Opportunity
You thrive in a startup environment!
- You will work alongside energetic and collaborative industry experts.
- You will be encouraged to develop your creative campaign ideas and initiatives.
- You will have the ability to fully own strategy and see it through to execution on a fast growing skincare brand.
- Your innovative and strategic thinking will play a key role in revitalising our existing paid channels.
- You will build a lasting digital connection with new and existing customers.
Key Responsibilities
- Lead paid media strategy across DTC site, e-tailers, and oversee Amazon.
- Design, implement and own strategies to drive customer acquisition, conversion KPIs, CTR, CPC, and lifetime revenue growth.
- Oversee full funnel paid media execution and budget and manage external media relationships.
- Manage the creative process for ad programs, working cross-functionally on the ideation, briefing, and editing of content and assets.
- Conduct A/B and multivariate testing on audience segmentation, content, landing pages, and other ad-related elements.
- Performance reporting across different marketing channels & creative, sharing results with the wider team.
- Continuously improve our core acquisition channels through testing (media, creative), and always identify new ideas to optimize CAC.
- Utilize a data-oriented mindset to set measurable targets and strategies, analyzing pre- and post-campaign performance for continuous improvement.
- Partnering closely with external agencies as well as internal creative, brand, PR, influencer and social teams.
- Maintain and project manage the acquisition marketing calendar.
- Coordinate with internal teams, agencies and freelancers to launch new marketing campaigns & creative across all channels.
- Partner with Amazon media agency to optimize media spend and recommendations based on performance and creative.
- Own the creative briefing process for paid social & paid search ads to make sure we are always building on existing best performers and testing new creative concepts.
- Partner with affiliate agency & publisher commercial teams to drive product inclusion on an ongoing basis and key campaign moments.
Successful Candidate Attributes
- Have 7+ years of experience in a similar role working in an agency or in-house.
- Have experience in-platform (Meta, Google, Tiktok, Amazon).
- The ability to analyze and structure data, turn data into insights, and insights into actions that assist senior management and other business leaders with decision-making.
- Have experience working with paid social & paid search channels, understanding different campaign & creative types, and best practice creative process.
- Have experience building relationships with external media agencies.
- Have strong analytical skills with the ability to evaluate acquisition results, and using the data to inform future marketing campaigns.
- Be a hard-working, thorough, organized, and motivated self-starter, constantly striving to improve your skills and look for ways to contribute to the team.
- Have an interest or curiosity for beauty or skincare.
About Us
Founded in 2009 by UK scientists and brothers, Elliot and Daniel Isaacs, we are a British, B Corp™ certified dermatological skincare brand, globally renowned for our age-defying heroes that deliver results without compromise.
Our mission is to simplify the route to great skin through the highest quality, most efficacious and trusted products on the market.
All this is underpinned by our pioneering CSA Philosophy® of vitamin C plus sunscreen by day, and vitamin A (retinoids) by night which addresses 90% of anti-ageing skincare needs to deliver more youthful-looking skin.
Culture & Benefits
We are fuelled by our commitment to sustainability, quality, efficiency, and an unwavering passion for our customers.
- Championing solutions-focused thinking, we possess a purpose-driven mentality.
- We strive to work with integrity and agility, always.
- We are collaborative; our diverse talents work cross-functionally.
- We achieve more together.
- We are proud to do everything in-house, challenging the norm and pushing the boundaries of possibility.
Perks of Being Part of the Medik8 Team
- Competitive salary.
- Comprehensive benefits package including paid time off, holidays, health insurance and retirement plans.
- Flexible & Hybrid working with 1-2 days mandatory per week in-office at NYC shared office space.
- Transit benefits.
- Cell phone and WiFi WFH stipend.
- Annual product allowance and product discounts.
- Annual discretionary bonus based on performance.
- Quarterly US team building activities.
Research Before You Apply
Head over to our main careers page to find out more about the team and our values.
You can also find out more about us on Linkedin, Glassdoor & Instagram.
Diversity and Inclusion Commitment
At Medik8, we believe that diversity within our workplace drives innovation.
We celebrate multiple backgrounds, cultures, approaches and points of view, and believe that when people feel respected and included, they can truly flourish.
We’re committed to advancing equal opportunities and we’re dedicated to building a workforce as diverse as our consumer base, creating a multifaceted, equitable and inclusive culture and allowing all colleagues to bring their whole selves to work.
Our DE&I ethos also flows through our recruitment process.
Studies have found that minority groupings tend to apply for roles only when they meet 100% of the role requirements, in comparison to non-minority grouping tend to apply when they meet only 60% of the role requirements (Hewlett Packard).
The requirements listed in our job descriptions are guidelines, not hard and fast rules, so if you think you meet 60% of the role spec and are passionate, excited & feel like you have the potential to fulfil the rest - then we want to hear from you!
