Location
Mexico City / Hybrid
About Us
MindgruveMacarta is a digital marketing agency providing consultancy to global brands. With years of experience in sales channel management, content optimization, and advertising, we leverage proven technology to increase revenue and profitability for our clients. Today, we are recognized by Inc. 5,000 as one of America's fastest-growing companies, with over 100 members worldwide. Our headquarters are in San Diego, with offices in Denver, Madrid, Amsterdam, Mexico City, and São Paulo.
Job Summary
MindgruveMacarta is seeking a self-motivated, results-driven Paid Search Strategist with a focus on paid search / PPC / SEM. Our ideal candidate will proactively identify SEM/PPC opportunities while staying up to date on the latest trends and best practices within the SEM industry.
We Need a Person With
- Bachelor’s degree – preferably in marketing, communications or business administration
- 3-5 years of paid search and online marketing experience in an agency setting
- Expertise with Google AdWords and Microsoft Advertising. Doubleclick experience a plus.
- Strong knowledge of and experience with analytics and testing tools
- Understanding of direct response and interactive marketing best practices
- Proficiency in the Microsoft Office software Suite and Apple Productivity Apps (Pages, Keynote & Numbers)
- Ability to work both independently and in a team environment
- Professional and personal integrity
- Experience managing large paid search digital marketing media budgets and hitting monthly goals for spend, revenue and key performance metrics
- A detail-oriented mindset, focused on driving results and analyzing data to gain insights and opportunities for growth
- Excellent verbal and written communication skills
- Strategic thinker with strong analytical skills
- Experience with online bid management platforms
- Familiarity with online media planning / buying and performance metrics
- AdWords certification
What You’ll Do Here
- Track, measure and report performance media campaigns across multiple advertising services
- Optimize performance media campaigns across multiple Advertising Services
- Support performance media team in developing strategies as well as the day to day management of accounts
- Creation and interpretation of client program analysis and reporting (daily, weekly, monthly, quarterly, ad-hoc)
- Provide subject matter expertise on performance media, web analytics, user experience and behavior, data analysis and reporting
- Responsible for coordination and tracking of regular performance media tasks as well as ad-hoc deliverables
- Create data-driven insights about visitor behavior from website data on traffic patterns, order volume, conversion, navigation behavior, product selections, etc.
- Identification of opportunities for efficiencies in processes (i.e. Automation)
- Keyword research, keyword lists, and keyword bucketing development
- Manage all search related paid marketing opportunities
- Manage client media budgets
- Analysis and optimization of keyword ad copy and landing pages / AB testing
- Monitor and assess competitive activity and keyword ranking performance
- Follow and stay on top of industry best practices from Google, Yahoo, MSN etc.
- Collaborate with management team to develop new campaigns and strategies
- Deliver online and digital reporting to executive management and internal teams as it relates to budget, campaign performance and testing results
- Development and occasional presentation of client ready presentations
- Weekly client reporting
- Travel to client for meetings as needed
- Build and maintain an understanding of current topics in Performance Media, web analytics, data management, tools and technologies related to teams core responsibilities
What We Offer
- Competitive salary and benefits package
- Opportunities for professional growth and development
- Collaborative and innovative work environment
- Flexible hours
