Company Overview
Marrow is a learning platform for doctors, medical students, and other healthcare practitioners with topic-wise learning modules, tests, and performance analytics, and high-quality recorded medical video classes. Marrow is currently used by over 5 lakh medical students in India to prepare for the country’s largest medical competitive exam - NEET PG.
USP of Marrow
- It's a top revenue-generating product for the business.
- Loved by more than 70% of aspiring doctors in India.
- NEET-PG 2020, 2021, 2022, 2023 - Top 10 Rankers were the Marrow users.
DailyRounds Overview
DailyRounds is the largest academic network of Medical Doctors. Built by a team of doctors and coders, DailyRounds now has 300,000+ Doctors. 400 new Doctors join our platform every day. With clinical case focus we are building a free academic network for Doctors.
In April 2019 M3 India, the Indian subsidiary of Japanese Healthtech company M3 (one of the largest healthcare networks globally, listed on the Tokyo Stock Exchange), picked up a majority stake in DailyRounds to foray into case-based problem-solving, community platform and medical test preparation business in India.
Job Responsibilities
- Develop, implement, and manage performance marketing campaigns across various digital platforms including Google Ads, Facebook Ads, Quora, LinkedIn, etc.
- Identify and test new growth opportunities to drive user acquisition, engagement, and retention.
- Analyze and optimize campaigns to meet performance goals such as CTR, ROI, and conversion rates.
- Collaborate with product and analytics teams to align marketing strategies with business objectives.
- SEO Optimization and Budgeting.
- Product marketing operations including managing SMS platforms & customer engagement platforms (InfoBip, Vilpower, Clevertap, FB pixel, etc).
Qualifications
- 2-3 years of experience in performance marketing and looking to explore newer avenues in growth marketing/related fields.
- Familiarity with marketing tools and platforms such as Google Ads, Facebook Ads, SEO tools, and WhatsApp & SMS marketing (including Clevertap, Wati, InfoBip, and Vilpower).
- Strong analytical skills with the ability to interpret data and generate actionable insights.
- Excellent communication and collaboration skills.
- Creative thinking and problem-solving abilities.
