Company Description
"Leading the hospitality revolution", Accor is more than a hotel group. With luxury to economy, homestays to resorts, we are a holistic ecosystem of 40 brands in 110 countries, Talent and Solutions, ready to engage with the future’s endless possibilities.
Accor has an offer to bring new life to the way you live, work, play and do business with a personalized guest experience.
Job Description
Within the E-Commerce & Customer Engagement department, reporting to the Global E-retail Director, your primary objective is to participate to the global E-retail strategy deployment for the group and its brands, and to grow associated revenues. The E-retail activity is today 9 e-stores, with additional 2 to be launched in 2024. Its ambition is to enable ALL guests to extend the In-Hotel experience at Home through the retail of goods such as bedding, home and bath linens, fragrances and cosmetics, small decoration, gifting, etc…
You will work closely with brands marketing teams, and for some of them with the retail director, with business units CRM teams, Loyalty, E-commerce & Customer Engagement teams and on a daily basis with the third party operating the online distribution and logistics platform.
The retail scope includes also Data Monetization to advertisers through Media partners.
With a genuine interest for E-retail & E-Commerce topics, your role will be to deploy digital marketing and animations strategies while monitoring performance to guarantee revenue growth. As part of E-stores development, you will be responsible for the pricing and competitiveness analysis.
Your Responsibilities Include
- Increasing E-stores Awareness and building significant customer bases
- Maximizing Sales Revenues
- Deploying Annual E-retail Animation & Marketing Plans in collaboration with brands on different levers : ALL and brands owned channels, acquisition paid levers, social networks, press releases, blogs and forums, comparators, affiliation, third party communication channels, etc…
- Developing In-Hotel Visibility
- Managing Marketing budget and agencies relationships
- Marketing Campaigns Performance Analysis
- Conduct a Price Competitiveness Analysis
- Assist for store redesign and e-commerce best practices implementations
- Support to develop Retail Media Activities
Tasks
- Work on Creative concept & content and develop creative assets for digital touchpoints and In-Hotel visibility in collaboration with brands, communication teams and/or communication agencies
- Secure communication slots and organize assets delivery with teams and third parties
- Support and coordinate Implementation of e-commerce best practices on E-stores to maximize conversion
- Ensure up to date content compliant with brands guidelines (copies, key visuals, products assortment, new product launches integration, translations to launch new markets, etc…)
- Organize Offers Loading on E-Stores and Accor Back Office systems
- Management of E-stores on Social network and development of stores on new social networks (Shops on Pinterest, etc…)
- Benchmark and Best Practices sharing with brands teams and business units
- KPIs, ROIs and associated OKRs Monitoring, especially on marketing campaigns : new customers acquisition, conversion rates, traffic, acquisition costs, sales revenue, profit, etc…
- Analyze and take corrective measures and action plans
- Support to Operational management and technical implementation of Data Monetization and advertising spaces activities with media teams, legal team and partners
- Development of new partners
Qualifications
You have a first experience in marketing campaigns management, ideally acquired in bedding, linens, decoration, furniture, cosmetics or luxury universes. You are comfortable in complex international environments that evolve rapidly.
Education : Higher education degree (Bachelor's/+4/+5) from a business school or equivalent, with a specialization in Digital and/or Marketing/Commerce.
Languages : Fluent in English and French
Skills : You have a strong interest in e-commerce and digital topics
- Creative and innovative mindset
- Entrepreneurial skills
- You enjoy challenging results and have a continuous improvement mindset.
- Analytical and synthesis abilities, translating quantitative analysis into actionable recommendations.
- Ability to prioritize actions
- Excellent interpersonal skills, thriving in a team environment and cross-functional collaboration
Additional Information
Why work for Accor?
We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.
By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality.
Discover the life that awaits you at Accor, visit https://careers.accor.com/
Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS
Our Culture
#BeALLyouAreWithALLyourHeart
At Accor, we are committed to diversity. Each individual, each personality, and each experience has its place to grow and make us grow collectively. Everything we do, we do with heart. We are creators of emotions, professionals of the human experience, open to others and the world around us.
Our culture is inclusive. We value the richness of the 120 nationalities, the different backgrounds, the different stories that make up our company. We care for the world around us: our teams, our customers, our establishments, our environment are at the heart of our concerns. Our mission is human, essential: to bring cultures together, to open windows on the world, to provide unforgettable experiences, day after day. All our heartists are talents in the making, they are the future of our group and our hotels. Helping them grow professionally and develop personally according to their wishes and ambitions is our priority. Together, we imagine your future. Our group is large, with many opportunities, and the experiences are infinite. We dare to question the status quo. We challenge ourselves to always do better. We take risks, we dream the impossible and make it possible. Hospitality is teamwork, and we are stronger together. We believe in caring, we respect our differences and value all voices. We work as a team, saying what we do and doing what we say.
