Performance Marketing Manager (London)

POLITICO Europe • Full-time • London, England, United Kingdom • 2d ago

Company

POLITICO

Job Description

This specialist marketing role will play a crucial part in developing and executing marketing strategies that drive awareness, demand, and adoption of our subscription and free products in the UK. This position involves close collaboration with product management, sales, and other marketing colleagues to ensure our products resonate with the target market and achieve business goals. This successful candidate will report to POLITICO’s VP of Marketing, Europe, working closely with the UK General Manager.

Key Responsibilities

Product Positioning and Messaging: Develop compelling product positioning, value propositions, and key messaging that differentiates our products in the market. Ensure consistency across all marketing channels.
Lead Generation: Plan and execute integrated marketing campaigns to drive product awareness and generate leads. Monitor campaign performance and optimize based on data-driven insights.
Targeted audience growth: Plan and execute integrated marketing campaigns to drive targeted subscriptions to POLITICO’s freely accessible products (like London Playbook). Monitor campaign performance and optimize based on data-driven insights.
Sales Enablement: Work with the other teams to provide the sales team with the tools and training needed to effectively sell our products. Create sales collateral, conduct training sessions, and support sales efforts with key information.
Performance Metrics: Track and report on key performance indicators (KPIs) related to product marketing efforts. Use data to assess the effectiveness of marketing strategies and make informed decisions.
Collaboration: Work closely with the VP of Marketing and local market leads to ensure cohesive strategies and effective execution.
Market Insights: Provide insights and feedback on UK market trends, audience behavior, and competitive landscape to inform strategy adjustments.
Content Creation: In collaboration with colleagues in the wider marketing department, develop high-quality marketing materials, including product brochures, sales presentations, website content, blog posts, case studies, and social media content.

Qualifications

7+ years of experience in growth marketing, with a focus on the UK market.
Strong analytical skills with experience in managing performance metrics and optimizing marketing strategies.
Strong experience with email marketing tools, social media advertising, and sophisticated lead generation CRM environments.
Proven track record in executing successful growth initiatives and managing marketing campaigns.
Excellent communication and project management skills.
Independent thinker who works well in a team environment.
Experience working in a media environment is a plus.

We Value Our People

Our benefits package is built for you, and includes:

Hybrid work: Whether you love company and enjoy collaborating with colleagues in person or want some time alone at home to get some deep work done.
Work from abroad days: Fancy a workday from atop a mountain resort, or want to work from your parent’s dining room table around the holidays? POLITICO offers the opportunity to work from abroad for a limited period each year.
Health and Wellness: Across the different cities where we have offices, we offer various initiatives that contribute to your well-being.
Transportation: Say goodbye to traffic jams and hello to smooth commutes. POLITICO partially covers public transportation costs.
Personal and Professional Growth: From dedicated trainings to regular career chats, with our Grow@POLITICO program, we put your professional development and growth first.

About POLITICO

POLITICO is a global news and information company at the intersection of politics and policy. It is the essential online, mobile and print destination for the most influential people in the world. With publications based in Washington, D.C., New York, London, Paris, and Brussels, POLITICO boasts an enormous roster of the most talented reporters and editors in the world.

Equal Opportunity

It is POLITICO's policy to provide equal employment opportunity to all qualified individuals without regard to race, colour, religion, national origin, gender, age or any other characteristic protected by local laws and regulations.