Harnessing the Power of Data, Together.
Solace stands at the forefront of technology and innovation, empowering the world's largest enterprises in their journey towards becoming real-time, data-driven organizations.
Our cutting-edge technology intelligently, securely and reliably helps our customers by solving use cases like hybrid cloud integration, IoT connectivity, microservices, and big data distribution.
The next time you drive a luxury vehicle, order new furniture online, fly in a plane, or do some online banking, your positive experience could be a direct result of our technology, and your hard work!
Help Us, Help Them, Help You.
By joining our first-class team, you will be helping leading enterprises, including common household brands we all know and love, reach their full potential in this real-time, digital world.
The next time you drive a luxury vehicle, do some online banking, fly in a plane, or order some furniture online, you could be getting a better experience as a direct result of our technology, and your hard work. Wouldn’t that be great!?
Overview
Solace is seeking a dynamic and results-driven Director of Marketing & Demand Generation to lead our efforts in building a robust pipeline and driving revenue growth in the EMEA region.
As a hands-on leader, you will play a pivotal role in developing and executing integrated campaigns for our PubSub+ platform, collaborating with global teams and aligning closely with sales to achieve our business objectives.
What You will Do
- Regional Market Analysis: Conduct in-depth market research and participate in customer calls to comprehend local market dynamics, customer behavior, and competitive landscape.
- Target Audience Identification: Define and identify the target audience within the region based on demographics and industry verticals.
- Collaborate with global teams to ensure funds and efforts are directed towards the right audience.
- Campaign Planning and Execution: Develop and implement demand generation campaigns tailored to the regional audience.
- Localize marketing collateral, choose appropriate channels, and manage end-to-end campaign execution.
- Lead & Pipeline Generation: Implement strategies to generate high-quality leads and new logo pipeline through digital marketing, events, webinars, and other lead generation tactics.
- Collaboration with SDRs and Account Managers: Work closely with sales to align demand generation efforts with sales goals, ensuring a seamless transition from lead generation to conversion.
- Metrics and Analytics: Establish key performance indicators (KPIs) and measure the success of demand generation campaigns.
- Analyze data to make informed decisions and optimize future campaigns.
- Budget Management: Develop and manage the budget for demand generation activities within the region, ensuring cost-effectiveness and a positive return on investment.
- Brand Awareness: Increase brand awareness within the region through targeted marketing activities, creating a strong market presence.
- Customer Engagement: Implement strategies to engage and nurture potential customers throughout the buyer's journey, fostering long-term relationships.
- Collaboration with Global Marketing Teams: Collaborate with the broader marketing team to align regional strategies with overall marketing objectives and ensure consistency in messaging and branding.
- Adoption of Technology: Stay abreast of marketing technologies and tools to enhance demand generation efforts, effectively implementing them to drive results.
- Reporting and Communication: Provide regular reports on the performance of demand generation activities to stakeholders and communicate insights and recommendations.
- Compliance: Ensure that all demand generation activities adhere to legal and regulatory compliance, including data protection laws.
- Address compliance restraints and recommend actions to improve marketing effectiveness in the region.
Who you are:
- You possess a Bachelor’s degree.
- You have 7-10 years of marketing communications and/or campaign/program management experience.
- You have experience building integrated marketing campaigns for a B2B and SaaS technology company, with a strong understanding of regional, industry, and audience variances within the campaign plan.
- You are able to conceptualize and develop regional demand generation programs.
- You have a mixture of strategic and execution skills.
- You possess outstanding communication skills and the ability to work effectively within regional and global teams.
- You are highly detail-oriented.
- You have prior experience with technologies including Salesforce.com and marketing automation solutions such as Marketo.
