Overview
Impact the moment
At McGraw Hill, we create best-in-class, next-generation learning platforms that are used by millions of students and educators worldwide every day. We design intuitive and effective tools and experiences that maximize teachers’ time and students’ learning. We do all of this in a supportive and collaborative environment where we work alongside brilliant colleagues, touch lives around the world, see the difference our hard work makes, and continue our paths of lifelong learning.
How can you make an impact?
At McGraw Hill, the Senior Manager of Growth Marketing is a high-impact role central to driving measurable business growth through innovative and scalable marketing strategies. You will lead efforts to generate and nurture qualified leads, design customer-focused campaigns, and implement lifecycle marketing programs that boost adoption and retention. This position offers a unique opportunity to shape best practices for digital marketing and campaign reporting through collaboration with cross-functional teams to enhance our organization’s marketing efforts.
This is a remote position open to applicants authorized to work for any employer within the United States.
What you will be doing:
- Optimize and oversee lead generation processes to consistently increase marketing-qualified leads.
- Develop and execute high-level marketing campaigns, including acquisition, lifecycle, eCommerce and cross-sell strategies ensuring measurable success.
- Collaborate with product and technical teams to create a holistic personalization strategy driving meaningful customer engagement.
- Design and implement A/B testing initiatives across campaigns and the website to enhance performance.
- Utilize data platforms like Adobe Analytics and Salesforce to analyze and optimize digital marketing effectiveness and report on results.
- Contribute to efforts to optimize the marketing technology stack, driving innovation and efficiency.
- Mentor team members and guide external agencies to align with strategic goals.
You should apply if you have:
- Bachelor’s degree in marketing (preferred) or data analysis.
- 3+ years of experience working in a Business to Business (B2B) marketing organization(s).
- 5+ years of experience in growth or digital marketing roles, with proven success driving acquisition and engagement.
- Proficiency in digital advertising platforms (e.g., Google Ads, Facebook Ads, LinkedIn Campaign Manager).
- Strong knowledge of SEO, SEM, and marketing analytics tools (e.g., Adobe Analytics/Google Analytics, SEMrush, Domo/Tableau).
- Exceptional project management and organizational skills, with the ability to manage multiple campaigns simultaneously.
- Strong communication skills with the ability to clearly develop campaign requirements for technical and creative teams.
Why work for us?
The work you do at McGraw Hill will be work that matters. We are collectively designing content that will build the future of education. Play your part and experience a sense of fulfillment that will inspire you to even greater heights.
The pay range for this position is between $80,000 - $120,000 annually, however, base pay offered may vary depending on job-related knowledge, skills, experience, and location. Additionally, a full range of medical and/or other benefits may be provided, depending on the position offered. Click here to learn more about our benefit offerings.
McGraw Hill recruiters always use a “@mheducation.com” email address and/or from our Applicant Tracking System, iCIMS. Any variation of this email domain should be considered suspicious. Additionally, McGraw Hill recruiters and authorized representatives will never request sensitive information in email.
