Paid Media Strategist

OneIMS - Integrated Marketing Solutions • Full-time • Remote (Colombia) • 1d ago

Job Description

OneIMS Group is seeking a results-driven Paid Media Strategist to join our dynamic marketing team. In this role, you will be responsible for planning, executing, and optimizing paid media campaigns across various platforms, including Google Ads, Facebook Ads, LinkedIn Ads, and more. Your expertise in digital marketing and a keen understanding of data analysis will enable you to drive customer engagement and achieve our clients' marketing goals.

Key Responsibilities

Create and manage paid media campaigns across multiple channels to drive traffic, conversions, and ROI
Conduct thorough keyword research, audience segmentation, and competitive analysis to inform campaign strategy
Optimize campaigns based on performance metrics, including click-through rates (CTR), conversion rates, and cost per acquisition (CPA)
Utilize various analytics tools, such as Google Analytics, to measure the effectiveness of paid media strategies and provide actionable insights
Monitor and report on campaign performance and present findings and recommendations to clients and internal teams
Collaborate with content and creative teams to develop compelling ad copy, landing pages, and visual assets that drive engagement
Stay updated with the latest trends and best practices in paid media advertising and digital marketing
Establish and maintain strong relationships with clients, ensuring their needs are met and exceeded

Requirements

Proven experience as a Paid Media Strategist or in a similar role with a strong track record of success
In-depth knowledge of paid media channels, including Google Ads, Facebook Ads, LinkedIn Ads, and programmatic advertising
Strong analytical skills with experience in measuring and optimizing campaign performance
Familiarity with web analytics tools such as Google Analytics and reporting software
Excellent communication and presentation skills to convey insights and recommendations effectively
Creative mindset with the ability to think outside the box and approach problems innovatively
Detail-oriented with strong organizational and project management skills
Ability to work collaboratively in a fast-paced environment, managing multiple campaigns simultaneously

Benefits

OneIMS is a global inbound digital marketing agency with offices in sunny Southwest Florida and regional offices throughout the world. Our team is dedicated to helping our clients achieve their sales and marketing goals using the most up-to-date and innovative strategies and technologies available. We believe we are one of the best in the industry and are looking for candidates who are just as passionate about marketing as we are.

At OneIMS you will enjoy a great working environment, plenty of perks, nurturing leadership team, and caring co-workers. Come work with us if you believe you can make our team even better!