About
We are a truly global, mission-driven, fast-paced startup. Our product has won numerous innovation awards, our ecosystem partners are household names, and our growing base of Fortune 500 customers use our product daily to better communicate with their clients. We were recently named a Gartner Cool Vendor after raising a $22M Series A+ round led by Rockefeller Asset Management and joined by Uncorrelated Ventures, the Partnership Fund for New York City, and a strategic investor. As our business quickly grows, we’re looking for incredible people to join us at our New York City headquarters, as well as our London, Tel Aviv, Vietnam, Singapore, and Hong Kong offices. (And if you’re not nearby, apply anyway! Remote work may be possible.
Our values
- We're curious and future-focused
- We don't compromise on integrity
- We exemplify excellence
- We're obsessed with the customer
- We’re one team, in many colors
About the role
Title: Director of Growth Marketing
Function: Marketing
Reporting to: VP Marketing
Location: US / ISRAEL
Salary Range: $110k-$125k depending on location and experience
The ideal fit will be someone who has already driven enough pipeline growth to scale a company’s revenue from $10M or $20M ARR to $100M ARR.
What you’ll do
- Demand Generation: Develop and execute multi-channel campaigns to drive pipeline growth, capture demand, and support the global sales team in meeting revenue goals. Ensure alignment with sales objectives to maximize demand generation efforts.
- Traffic & SEO Management: Drive SEO efforts and all organic growth initiatives, continuously monitor site and social media traffic trends, and take ownership of website performance to optimize conversion.
- Paid Campaign Oversight: Manage and optimize PPC and SEM campaigns and other channels, establishing clear metrics to measure effectiveness and ensuring efficient budget allocation.
- HubSpot & Marketing Automation: Own HubSpot workflows, create automation for lead nurturing, define lifecycle stages and lead statuses, and maintain consistency across campaigns to prevent issues.
- Analytics & Reporting: Build and maintain dashboards, providing accurate reporting on key KPIs and channel effectiveness. Lead efforts to optimize spend and drive continuous improvements.
- Team Building & Agency Collaboration: Establish an SDR team or partner with agencies to enhance outreach, as well as manage relationships with external marketing agencies to support scalable growth strategies.
Who you are
- Growth hacking mindset with excellent analytical skills
- 7+ years of experience driving demand generation programs for B2B SaaS and/or enterprise software
- Experience leading a team contributing to revenue growth of at least $15 million in ARR.
- Proven ability to create robust pipelines and understanding of SaaS KPIs and metrics.
- “Grew pipeline revenue 300%”, Reduced CAC from X to Y, focused on storytelling with great narrative around product marketing, brand development, content.
- Experience building and managing high-performance marketing teams.
- Lives and breathes HubSpot and “marketing ops” – with HubSpot automation and workflows and dashboards experience.
- Bonus points for someone who’s using AI to grow a pipeline.
- Comfortable working in a fast-paced start-up environment.
- Experience in multi-product, platform company - preferred.
- Experience in Unified Communications and Collaboration, fintech, enterprise software, or SaaS - preferred.
Why join us
You'll have the opportunity to make a meaningful impact by working on groundbreaking, disruptive projects within a dynamic startup culture that values creativity, collaboration, and growth. With a diverse and talented team, we encourage open communication and foster a learning-focused environment where new ideas are valued. We offer competitive compensation, comprehensive benefits, and a commitment to your personal growth. Join us and help shape the future of our industry!
What you’ll get
- Great healthcare plans from day one
- 401k match
- Unlimited PTO in a Company that respects your personal time
- Collaboration with driven, creative people from around the world
- Opportunity to be at the forefront of cutting-edge tech innovation
- A fiercely inclusive, unapologetically diverse environment
Diversity and inclusion
We value diversity and inclusion as critical components of our culture and success. We believe a diverse team with various backgrounds, experiences, and perspectives fosters creativity, innovation, and mutual respect. We are committed to creating a welcoming and supportive environment where everyone can thrive regardless of ethnicity, gender identity, sexual orientation, age, religion, or ability. We actively seek to recruit and retain talent from diverse communities and encourage all qualified candidates to apply. Please submit your resume for consideration.
Job description
This job description is intended to convey information essential to understanding the scope of the position and is not an exhaustive list of skills, efforts, duties, responsibilities, or working conditions associated with it. The company reserves the right to modify the job description at any time to meet the needs of the business.
