Overview
The Paid Media Executive - Performance Marketing plays a crucial role in driving the organization’s online visibility and revenue through strategic paid advertising initiatives. This position is responsible for implementing, managing, and optimizing paid media campaigns across various digital platforms, including search engines and social media channels. By utilizing data-driven strategies and in-depth market analysis, the Paid Media Executive aims to maximize return on investment (ROI) and enhance brand awareness. Collaborating with cross-functional teams, including creative and analytics, this role requires a proactive approach to identify opportunities for improvement and innovation in paid media strategies. As a key contributor to the marketing efforts, the Paid Media Executive will continuously monitor industry trends to ensure the organization remains competitive in the fast-evolving digital landscape.
Key Responsibilities
- Develop and execute performance-driven paid media campaigns across multiple platforms.
- Conduct in-depth keyword research to identify opportunities for targeting.
- Manage and optimize budgets for paid media efforts to maximize ROI.
- Analyze campaign performance data to identify trends and areas for improvement.
- Collaborate with the creative team to design engaging ad creatives.
- Implement A/B testing for ad variations to enhance performance.
- Monitor competitor activity and industry trends to inform strategy.
- Prepare and present performance reports to stakeholders.
- Coordinate with the analytics team to track campaign metrics and KPIs.
- Adjust bidding strategies based on performance metrics and goals.
- Manage relationships with external vendors and advertising platforms.
- Stay updated on platform changes and best practices in paid media.
- Develop and maintain documentation for all paid media processes.
- Support the overall digital marketing strategy with innovative ideas.
- Assist in training junior team members on best practices in performance marketing.
Required Qualifications
- Bachelor’s degree in Marketing, Business Administration, or related field.
- 2-3 years of experience in paid media or digital marketing roles.
- Strong analytical skills with a focus on data-driven decision-making.
- Experience with Google Ads, Facebook Ads, and other advertising platforms.
- Knowledge of SEO and SEM best practices.
- Familiarity with web analytics tools (e.g., Google Analytics).
- Strong communication and interpersonal skills.
- Proficient in Microsoft Excel and reporting tools.
- Ability to work on multiple projects simultaneously and meet deadlines.
- Experience with budget management and cost-per-acquisition analysis.
- Detail-oriented with a passion for continuous learning and improvement.
- Proficient in digital marketing strategies and trends.
- Ability to thrive in a fast-paced environment.
- Strong creative thinking and problem-solving abilities.
- Prior experience in a similar role within an agency is a plus.
Skills
- google tag manager
- data-driven decision making
- facebook ads
- google
- problem-solving
- budget management
- microsoft excel
- web analytics
- reporting tools
- performance marketing
- creative thinking
- digital
- seo
- sem
- paid media
- google ads
- linkedin ads
- advertising
