Company Overview
Equiti is a pioneering fintech firm and world-class provider of multi-asset fintech products - from liquidity solutions to in-house tech hubs to online trading platforms.
With over 400 global specialists in 9 languages, Equiti provides clients with access to individual, professional, and institutional brokerage services in Europe, the Middle East, and Africa.
At Equiti, we believe that financial opportunities can unlock potential for everyone, everywhere. We’re on a mission to deliver accessible online trading products around the world through education and accessibility.
Think finance is stuffy? Think again. We see Equiti as a new breed of broker, and we are on the lookout for talented individuals who can perform and excel in a dynamic and innovative working environment.
Job Title
Paid Search Specialist
Location: Dubai
Job Responsibilities
- Build and optimize always-on search engine marketing campaigns towards commercial KPIs through refining strategies, A/B testing and engineering cost efficiency
- Design and develop strategies with consideration to historical data, current market trends and regional nuances
- Report on and troubleshoot common campaign issues such as underpacing, creative/landing page rejections, non-functioning tags
- Traffic various creative formats within our ad-server to specification
- Leverage other technologies within Equiti’s mar-tech stack such as CRM and CDP (customer data platform) to improve campaign performance
- Support in maintaining technology and publisher relationships and identify new partnership opportunities
- Support reconciliation and finance processes
Skills & Competencies
- Strong understanding of Paid Search (Google Ads) technology, ad-serving and attribution
- Ability to work effectively within an integrated multi-channel (paid social, paid search, direct) team and context
- Ability to dive-deep in paid social media data sets and make informed changes to setups
- Ability to be agile in the event of changing business priorities
- Strong attention to detail with excellent numerical and Excel data analysis skills
Experience Requirements
- Bachelor’s degree in a quantitative or analytical discipline a plus but not essential
- 2+ years' experience of buy-side campaign management either in a media agency, in-house trading desk or ad-tech company
- Demonstrable competency in using at least one enterprise grade Paid Search engine (Google Ads)
- Experience managing campaigns for financial service brands or brands in other highly regulated industries is a plus
- Experience managing Social paid campaigns (Meta) a plus
- Experience or a willingness to learn SQL is a plus
Perks
Each of our offices has its special perks; be it ‘no ties’, free lunches, charity events, or a hybrid work policy – but whenever you walk into an Equiti office, you’re sure to see a friendly face.
We encourage international collaborations and always keep our eyes open to how we can do more. The benefits you can expect at your Equiti workplace include:
- Competitive salary package
- Performance-based bonus
- Medical insurance coverage for employees and family members
- Smart working options
- Employee wellness initiatives
- Personalized career development
- Company lunch in the office
- Regular company events
With energy, drive, and imagination, there’s no limit to where your career can go at Equiti.
With a diverse workforce and geographical spread of offices, we strongly support career development initiatives as well as provide a range of opportunities for professional and life experiences.
Equiti is an equal opportunity employer.
Company Structure
“Equiti” refers to a group of companies consisting of seven regulated financial services companies licensed to operate in the respective jurisdictions of their incorporation, in addition to our tech and marketing hubs.
Equiti has presence in Africa, Europe, and the Middle East.
