Company DescriptionPublicis Media harnesses the power of modern media through global agency brands Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX and integrated platform-based technologies including CJ, CitrusAd, Epsilon and Profitero. A key business solution of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40]), Publicis Media’s digital-first, data-driven global solutions deliver client value and drive growth in a platform-powered world. It is present in over 100 countries with over 23,000 employees worldwide.
OverviewThe Senior Research Executive is responsible for carrying out end-to-end research projects under the guidance of the Research Manager. The talent would be responsible to craft compelling insights in a story-telling format across projects. End-to-end project execution would involve questionnaire design, developing sample quotas, launching and managing fieldwork with third-party fieldwork agencies, analyzing the data, preparing PowerPoint reports, and coordinating with internal and external stakeholders.
Responsibilities-Execute brand tracking projects end-to-end across clients, regions, and categories for key clients with minimal supervision.
-Build compelling insight stories using primary research data and secondary data if and where applicable.
-Execute other research solutions such as U&A, creative testing, and communication research methodologies as well.
-Conduct primary and secondary research using the best tools for the job, including interviews, focus groups, surveys, ethnography, etc.
-Develop questionnaires, sample quotas, briefing the fieldwork team, running data quality checks, analyzing the research data,
-Preparing PowerPoint reports of the findings and collaborating with the internal BI team for dashboard setups.
Business Acumen & Operational Efficiency
-Collaborating with the Research Manager on end-to-end research projects. Working on all elements of the different quantitative research projects.
-Work closely with fieldwork agencies for project setup, briefing, sourcing fieldwork updates, and monitoring data quality.
-Ensure timely delivery and accuracy of tasks and projects.
-Be able to properly set expectations with stakeholders based on research scope, reporting schedules, and follow through on delivery.
-Excellent written and verbal communication skills and a strong ability to transform data into a compelling story.
-Ability to synthesize information and produce insightful and accurate analysis and recommendations.
Innovative & Analytical Mindset
-Support the research manager in testing and exploring new research methodologies including the use of new research tools in the digital space.
-Capable of creatively showcasing data and weaving a compelling consumer story.
-Is able to take ownership for actions and deals with consequences in a mature manner.
-Able to adjust performance based on experiences and feedback and showcases agility and flexibility.
-Displays openness to the ideas of others and leverages them when beneficial for the business.
-Showcases curiosity and open mindset towards new ways of doing things.
-Is able to set high impact objectives and goes above and beyond to exceed performance.
-Bachelor’s Degree in Statistics, Market Research, Marketing, Communications, Economics, or similar.
-At least 4 years of professional experience in a market research role (quantitative focused).
-At least 2 years of experience executing brand tracking projects.
-Experienced in running research projects with limited/no guidance, experienced in client servicing and client presentations.
-Experience with the e-commerce category would be a plus.
-Experience with campaign effectiveness, cross media, conjoint, segmentation would be plus.
-Experience in interpreting advanced research analytical outputs to tie them into the data story would be a big plus (such as driver analysis, factor, clustering, etc).
-Experience with CAWI data collection.
-Fluency in English needed for the role. Arabic is a plus.
Additional Information
