About the role:
We are seeking an experienced and dynamic Head of Growth to lead our user acquisition and retention strategies.
The ideal candidate will possess a strong background in performance and growth marketing in emerging markets, coupled with substantial experience in the web3 and crypto sectors.
This role requires a strategic thinker with a hands-on approach to drive Fasset's growth initiatives.
What you’ll do?
- Strategic Planning: Develop and implement comprehensive growth strategies to drive user acquisition, engagement, and retention across multiple channels.
- Performance Marketing: Oversee and optimize performance marketing campaigns, including PPC, SEO, social media advertising, and affiliate marketing, ensuring alignment with business objectives.
- Data-Driven Decision Making: Utilize analytics tools to monitor campaign performance, user behavior, and key growth metrics, providing actionable insights to inform strategy adjustments.
- Cross-Functional Collaboration: Work closely with product, engineering, and operations teams to ensure cohesive execution of growth initiatives and seamless user experiences.
- Market Research: Stay abreast of industry trends, competitive landscape, and emerging technologies within the web3 and crypto space to identify new growth opportunities.
- Team Leadership: Build and mentor a high-performing growth team, fostering a culture of innovation, collaboration, and continuous improvement.
Who will excel?
Must have:
- Experience: 7-10+ years in growth marketing or similar roles, with a proven track record of driving user growth in digital products.
- Extensive experience within the web3 and crypto industries is essential.
- A deep understanding of emerging markets is also required.
- Analytical Skills: Proficiency in data analysis and performance metrics, with the ability to translate insights into actionable strategies.
- Technical Acumen: Strong understanding of blockchain technology, digital assets, and the crypto ecosystem.
- Leadership Abilities: Demonstrated experience in leading and developing high-performing teams.
- Communication Skills: Excellent verbal and written communication abilities, capable of articulating complex concepts to diverse audiences.
- Adaptability: Ability to thrive in a fast-paced, dynamic environment, managing multiple priorities effectively.
Preferred Qualifications:
- Network: Established relationships with key stakeholders, influencers, and partners within the crypto and web3 communities.
- Innovative Mindset: Proven ability to develop and implement creative growth strategies that challenge conventional approaches.
