Performance Marketing Manager

LiveFlow • Full-time • New York, New York, United States • 1w ago

ABOUT LIVEFLOW

Every company has to manage its P&Ls and its cash revenue. However, too many companies drown because of the manual financial work, the lack of understanding of how their numbers work, and many other day-to-day priorities. We want to fix that!

We are backed by world-class investors like YC, YC Continuity, Valar, Seedcamp, WndrCo, Moonfire, Bradley Horowitz (VP Product, Google), Tomer London (Co-Founder, Gusto), and more and just raised Series A. Our goal is to help millions of people build better businesses by helping them manage their finances easily.

ABOUT THE ROLE

As a Senior Performance Marketer, you will lead the charge on maximizing ROI through performance marketing, while actively optimizing and managing key campaigns across digital channels.

You bring a strong background in performance marketing, with clear examples of top performance, rapid optimization based on data, and consistent success in scalable customer acquisition. You’ll drive strategic campaigns across various platforms, setting the standard for performance marketing excellence and directly contribute toward pipeline and revenue goals. You’ll manage campaigns fully hands-on.

WHAT YOU WILL DO

Oversee the full-cycle management of ad campaigns across various platforms such as LinkedIn and Google Search, and run retargeting.
You will launch, analyze and continuously optimize paid media to drive revenue growth.
Work closely with the sales team to align on the strategies, leverage customer insights to enhance messaging and targeting, and ensure leads consistently fit our ideal customer profile.
Use performance metrics to make informed, strategic decisions and provide actionable insights that result in campaign optimization and greater ROI.
Partner with the leadership team to shape and evolve marketing playbooks, continuously enhancing campaign effectiveness based on data and feedback.

WHAT WE’RE LOOKING FOR

You demonstrated experience as a top performer in paid media, ideally with quick optimization cycles and a track record of hitting KPIs.
You have strong hands-on experience with either of the following: LinkedIn, Google Search, and Meta, managing a $100k+/month budget effectively to deliver a high ROI within a short payback period.
You have experience analyzing campaign data, making informed decisions, and optimizing based on performance insights.
You are eager to ask questions, demonstrate curiosity, and continuously push boundaries to drive marketing effectiveness.

BENEFITS

Up to $200K OTE + Equity
Substantial equity package
Medical, dental, and vision coverage
401(k)
All the latest tech you need; MacBooks, monitors, etc.
Monthly budget for books, courses, and conferences to foster continuous learning
28 days paid vacation + 9 US holidays
Exciting marketing-related travel opportunities

INTERVIEW PROCESS

Intro Call: Discuss your experience and get to know each other.
Take-Home Challenge: Showcase your expertise with a challenge.
Mock Campaign Review: Present a take-home and talk about your skills.
Career History Interview: Deep dive into your career journey, focusing on achievements and growth.
Final Round: Meet with team members to address any outstanding questions.