Position
Growth Marketer
Location
Chennai, Tamil Nadu (Work from Office)
Responsibilities
- Assist in planning and implementing growth marketing strategies across multiple channels, including paid ads, SEO, email campaigns, and content marketing.
- Experiment with innovative growth tactics to attract, engage, and retain customers.
- Monitor, analyze, and report on the performance of campaigns using tools like Google Analytics, Mixpanel, or similar.
- Optimize campaigns to maximize ROI, conversion rates, and customer acquisition cost (CAC).
- Drive user acquisition through targeted marketing campaigns.
- Collaborate with the customer success and product teams to improve user retention and lifetime value (LTV).
- Develop engaging and impactful copy for landing pages, email campaigns, ads, and other marketing materials.
- Collaborate with the design team to create visually compelling assets.
- Stay updated with industry trends, competitive analysis, and emerging marketing tools.
- Identify opportunities for growth in new and existing markets.
Qualifications and Skills
- Bachelor’s degree in Marketing, Business, or a related field.
- 1-2 years of hands-on experience in growth marketing, digital marketing, or a similar role, preferably in the SaaS industry.
- Proficiency in tools like Google Ads, Facebook Ads Manager, HubSpot, or similar CRM and marketing platforms.
- Basic knowledge of SEO, SEM, and email marketing best practices.
- Strong analytical skills and experience with data-driven decision-making.
- Excellent written and verbal communication skills.
- Creative mindset with the ability to experiment and think outside the box.
- Familiarity with A/B testing and performance optimization techniques is a plus.
