About Our Client:
Our client is a dynamic and innovative digital marketing agency specializing in driving exceptional revenue growth for large-scale home improvement companies across North America. By bridging the gap in the digital lead generation space, they’ve established themselves as trusted advisors to over 50 industry leaders in the United States and Canada. Their focus on performance-driven strategies has fueled explosive growth for their clients.
The Role:
We’re seeking an experienced Senior Paid Social Specialist to take charge of strategic media execution and optimization across Meta (Facebook, Instagram) and TikTok platforms. This role demands a proven track record in performance marketing, a keen ability to hit KPIs, and a collaborative spirit to work closely with creative and client services teams. You’ll play a pivotal role in scaling campaigns, ensuring optimal performance, and driving measurable success for high-value client accounts.
Core Responsibilities:
Campaign Strategy & Execution
- Launch, manage, and optimize paid social campaigns on Facebook, Instagram, TikTok, and other social platforms to meet or exceed KPIs.
- Develop data-driven strategies tailored to client objectives, ensuring measurable success and scalability.
- Manage a performance ad spend of $200,000 to $400,000 per month across multiple high-tier accounts.
- Collaborate with the Creative team to develop compelling ad copy, videos, and high-converting landing page elements.
Performance Analysis & Optimization
- Monitor and analyze campaign performance metrics, identifying opportunities to optimize underperforming campaigns.
- Implement A/B testing frameworks to refine audience targeting, ad copy, and creative strategies.
- Use data-driven insights to make informed decisions about budget allocation and media strategy.
Client Success & Collaboration
- Partner with the Client Services team to align campaign goals with client objectives.
- Provide guidance and mentorship to junior team members, fostering their professional development and improving overall campaign performance.
- Work cross-functionally to address high-level issues and identify growth opportunities for clients.
Process Development & Thought Leadership
- Stay ahead of the curve by implementing the latest best practices in paid social.
- Continuously refine internal processes for campaign management and performance optimization.
- Serve as the go-to expert for Meta and TikTok advertising platforms within the team.
What You Won’t Be Doing:
- Day-to-day client communication (this is managed by the Client Services team).
- Approvals for routine tasks or deliverables.
- Operating in a silo—you’ll strike a balance between autonomy and collaboration.
Required Qualifications:
- 3+ years of experience managing performance marketing campaigns on Meta platforms.
- 2+ years of experience in an agency setting.
- 1+ year of direct response marketing experience (highly preferred).
- Demonstrated success managing $100K+/month in ad spend for lead generation or e-commerce accounts.
- Strong knowledge of Facebook and Instagram ad platforms, with a proven ability to scale campaigns.
- Experience in developing creative briefs and ideating video campaigns.
- Strong analytical skills and a detail-oriented approach to optimization.
- Highly preferred: experience with conversion rate optimization (CRO).
What We Offer:
- Competitive salary ($75K - $90K) with bonus opportunities (OTE $105K+).
- Fully remote work environment, with an optional office for in-person collaboration.
- 15 vacation days, plus 14 holidays and sick days.
- Comprehensive health and dental benefits.
- Company-provided MacBook and home office setup allowance.
- Work Abroad Policy—supporting flexible work environments to keep you inspired.
Additional Details:
- Full-time, permanent role.
- EST business hours.
- Remote-first position.
If you’re a results-driven performance marketing expert with a passion for scaling campaigns and delivering measurable impact, this is your opportunity to join a forward-thinking team that values innovation, collaboration, and growth. Apply today to make your mark!
