About Our Client:
Our client is an innovative and fast-growing digital marketing agency dedicated to driving revenue growth for large-scale home improvement companies across North America. By bridging the gap in digital lead generation, they’ve become trusted partners to over 50 industry leaders in the U.S. and Canada, delivering measurable, outcome-driven results.
The Role:
We’re seeking a strategic and results-driven Paid Social Manager to lead the execution and optimization of paid social campaigns across Meta (Facebook, Instagram) and TikTok platforms. This role combines strategic leadership, team management, and a focus on measurable client success. As a Paid Social Manager, you will oversee a team of performance marketers and manage large-scale budgets to drive outstanding campaign results.
Core Responsibilities:
Strategic Leadership & Team Management
- Develop and implement comprehensive paid media strategies tailored to client objectives, ensuring alignment with broader marketing goals.
- Lead, mentor, and manage a team of paid social specialists, fostering a collaborative environment that encourages professional growth and high performance.
- Serve as a subject matter expert in media buying, providing strategic insights and guidance to ensure best practices are upheld across the team.
- Conduct regular 1:1 meetings and team discussions to provide feedback, address challenges, and align on goals.
Campaign Management & Optimization
- Oversee the planning, execution, and optimization of paid social campaigns on Meta and TikTok platforms to meet or exceed performance metrics.
- Manage and allocate a monthly ad budget of approximately $1.2 million effectively across accounts, ensuring optimal spend and adherence to client financial parameters.
- Monitor and analyze campaign performance data, generating weekly reports that highlight key insights and actionable strategies for continuous improvement.
- Develop comprehensive strategies and frameworks for struggling accounts, ensuring alignment with CDM best practices.
Collaboration & Innovation
- Work closely with cross-functional teams, including creative, CRO, and analytics departments, to ensure cohesive and integrated campaign strategies.
- Monitor the latest developments in social media advertising to incorporate innovative practices into campaign strategies.
- Lead team meetings to review performance, discuss priorities, and ensure alignment on strategic initiatives.
Performance Reporting & Accountability
- Report key performance metrics and KPIs directly to the Director of Paid Social, maintaining accountability for team and account outcomes.
- Stay current on industry trends and incorporate learnings to improve overall campaign performance.
Required Qualifications:
- 5+ years of experience in paid social advertising.
- 3+ years of experience in an agency setting.
- Experience managing a total budget of $300K+/month in performance spend, with a primary focus on lead generation.
- Proven success managing individual accounts with a monthly spend of $100,000+ and a minimum ROAS of 6:1 over three consecutive quarters.
- 1+ year of experience managing 2+ performance marketers (preferred).
What We Offer:
- Competitive salary ($90K - $100K) with bonus opportunities (OTE $115K+).
- Fully remote work environment, with an optional office for in-person collaboration.
- 15 vacation days, plus 14 holidays and sick days.
- Comprehensive group benefits, including health, dental, and more.
- Company-provided MacBook and home office budget to set you up for success.
- Flexible work abroad policy for a change of scenery when needed.
- Regular opportunities to connect with teammates through meetups, events, and off-sites.
Additional Details:
- Full-time, permanent role.
- EST business hours.
- Remote-first position.
If you’re a strategic leader with a passion for paid social media and a proven ability to manage teams and drive results, this is your chance to join a team that values collaboration, growth, and innovation. Apply today to redefine performance marketing for the home improvement industry!
