About Our Client:
Our client is an innovative and fast-growing digital marketing agency dedicated to driving revenue growth for large-scale home improvement companies across North America. By bridging the gap in digital lead generation, they’ve become trusted partners to over 50 industry leaders in the U.S. and Canada, delivering measurable, outcome-driven results.
The Role:
We’re looking for a passionate and detail-oriented Paid Social Specialist to lead paid social media campaigns across Meta (Facebook, Instagram) and TikTok platforms. This role focuses on campaign execution, performance optimization, and delivering outstanding results for mid to high-tier client accounts. If you thrive in a fast-paced environment and are driven by hitting targets and scaling campaigns, this role is for you.
Core Responsibilities:
Campaign Management & Execution
- Launch and manage multiple client campaigns on Facebook, Instagram, TikTok, and other social platforms to meet or exceed KPIs.
- Continuously optimize ad performance using best practices, audience segmentation, and creative testing to maximize ROI.
- Manage a performance ad spend of $150,000 to $300,000 per month across multiple accounts.
- Collaborate with the Creative team to develop impactful ad copy, high-performing landing pages, and engaging video content.
Performance Optimization
- Analyze campaign performance metrics regularly to identify trends, insights, and opportunities for improvement.
- Implement A/B testing strategies to optimize audience targeting, creative assets, and messaging.
- Use data insights to make informed decisions about budget allocation and strategy adjustments.
Collaboration & Growth
- Work closely with the Performance Marketing Manager and Senior Specialist to identify solutions for struggling accounts and scale successful campaigns.
- Partner with the Creative team to refine video ad campaigns and ensure high-quality deliverables.
- Collaborate with the Client Services team to address high-level client needs and challenges.
What You Won’t Be Doing:
- Handling routine client communication (managed by the Client Services team).
- Approvals for day-to-day tasks or minor deliverables.
- Operating in a silo—you’ll strike a balance between independence and collaboration.
Required Qualifications:
- 2+ years of experience managing performance marketing campaigns on Meta platforms.
- 1+ year of direct response marketing experience (preferred).
- Strong knowledge of Facebook and Instagram ad platforms, with proven ability to scale campaigns.
- Experience developing creative briefs and ideating video campaigns.
- Analytical mindset with strong problem-solving and strategic thinking skills.
- Highly organized and detail-oriented with excellent communication skills.
- Preferred: Agency experience and experience with conversion rate optimization (CRO).
What We Offer:
- A collaborative and high-performance culture that values continuous improvement and integrity.
- Competitive salary ($64K - $72K) with bonus opportunities (OTE $82K+).
- Fully remote work environment with optional collaboration at our office.
- 15 vacation days, plus 14 holidays and sick days.
- Comprehensive group benefits, including health, dental, and more.
- Company-provided MacBook and home office budget to set you up for success.
- Flexible work abroad policy for a change of scenery when needed.
- Regular opportunities to connect with teammates through meetups, events, and off-sites.
Additional Details:
- Full-time, permanent role.
- EST business hours.
- Remote-first position.
If you’re an ambitious performance marketer with a passion for scaling campaigns and delivering real-world impact, join a team that values collaboration, growth, and innovation. Apply today and be part of redefining performance marketing for the home improvement industry!
