Company Description
With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more.
OverviewThe Associate Director will work as a member of a small cross-functional team with ownership of shopper marketing and retail media strategy. They will be responsible for driving our client's growth with key retailers and retail platforms. The Associate Director must have a strong command of retailer specific campaign planning and buying ideally for a shopper marketing or eCommerce marketing client business.
The ideal candidate must have strong team management, and expert-level shopper marketing experience. Our team works across a diverse range of sectors on some of the largest and most dynamic clients within the agency. We are looking for an enthusiastic leader who is keen to submerge themselves into a number of projects.
Responsibilities- Work with shopper marketing teams and major retailers to drive sales goals with targeted media programs
- Plan and buy media campaigns on and off retailer environments
- Advise brand teams on retail oriented strategies and tactics to include in marketing plans
- Continuously learn various and evolving aspects of retail environment, industry trends, ad formats and new tools
- Lead the delivery of various media reporting to account teams and internal finance teams both on scheduled and ad hoc basis
- Coordinate daily client communication (email, calls, and multiple status per week)
- Build end-to-end ecommerce strategy and plans for the client
- Embrace and encourage a culture based on team work, collaboration, and intellectual curiosity
- Motivate, lead, and manage internal teams, working collaboratively to drive programs that meet our clients’ performance and business objectives
- Drive adoption of stated account management best practices through example setting, positive reinforcement and behavioral correction
- Conduct performance reviews and career path plans
- Provide training to direct reports as needed
- Facilitate the development and documentation of best practices for improving operational efficiencies within the team and the group
- Manage, lead, and mentor team
Qualifications- Bachelor’s degree or higher preferred, preferably in marketing, advertising, business, engineering, statistics, economics, sociology, or equivalent
- 5+ years of related experience
- 2+ years of team management experience
- eCommerce media buying and planning experience is required
- Experience with Amazon Marketing Services (AMS) Paid Search/Sponsored Product Listings and Amazon Media Group (AMG) services
- Excellent communication and organizational skills
- Ability to work independently and collaboratively with diverse groups
- Proficiency in Microsoft Office including Excel and PowerPoint as well as other equivalent programs and as appropriate specific industry tools and technology
- A proven ability to multi-task and manage multiple projects effectively and work well under pressure to deliver high-quality work within tight deadlines
- Exceptional critical thinking and problem-solving abilities with the ability to think unconventionally in proposing solutions
Additional InformationStarcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:
- Paid Family Care for parents and caregivers for 12 weeks or more
- Monetary assistance and support for Adoption, Surrogacy and Fertility
- Monetary assistance and support for pet adoption
- Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
- Tuition Assistance
- Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
- Matching Gifts programs
- Flexible working arrangements
- 'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
- Business Resource Groups that support multiple affinities and alliances
The benefits offerings listed are available to U.S. based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.
Compensation Range: $91,000- $144,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 01/15/2025.
