About Amex GBT
Amex GBT is a place where colleagues find inspiration in travel as a force for good and - through their work - can make an impact on our industry. We're here to help our colleagues achieve success and offer an inclusive and collaborative culture where your voice is valued.
Job Overview
We're looking to add a senior acquisition marketing leader to our Global Performance Marketing team. If you're passionate about travel, making connections, working with others, and providing a world-class experience for our customers, you might be perfect for our team. This role sits within the larger American Express Global Business Travel (Amex GBT) Global Marketing Team. We pride ourselves on authentic leadership, serving our customers around the world and delivering excellence in everything we do. We are on a transformation journey with customer centricity at the heart, using data, technology, and creative excellence to deliver an outstanding connection with clients of all sizes.
Responsibilities
- Develop and oversee execution of a comprehensive lead generation strategy that includes identifying target audiences, using buyer personas, and defining/optimizing lead acquisition channels, including Paid Media, Paid Content, and Account-Based Marketing (ABM).
- Handle and lead a team of channel managers, encouraging a high-performance culture and ensuring the team's targets are met.
- Identify and establish channels and programs to digitally cultivate high-quality prospects through the pipeline.
- Apply data-driven insights to continuously refine lead generation strategies, monitor performance metrics, and optimize conversion rates.
- Oversee the development of engaging content for always-on paid media campaigns to attract, nurture, and convert leads through various digital marketing channels.
- Partner with Marketing Operations team to evaluate, implement & use the martech stack and automation systems to streamline lead generation processes and enhance efficiency.
- Develop and manage the budget for digital lead generation and prospect acquisition activities.
- Collaborate closely with sales, product, brand, and other departments to align lead generation efforts with the company's overall strategy.
- Stay informed on industry trends, competitive landscapes, and emerging technologies.
- Manage digital buyer journeys from initial contact to conversion and optimize conversion rates.
Qualifications
- Bachelor's degree or equivalent experience in marketing, business, or a related field (Master's degree preferred).
- Experience in a leadership role within B2B digital lead generation & acquisition.
- Strong understanding of paid media analytics, CRM systems, and marketing automation.
- Exceptional critical thinking and problem-solving skills.
- Excellent communication, negotiation, and relationship-building abilities.
- Proficiency in data analysis and performance measurement.
- Ability to lead, mentor, and inspire a team.
- Experience in budget management and resource allocation.
- Motivated by a focus on meeting and exceeding goals.
Location
New York, United States
Compensation
The US national annual base salary range for this position is from $100,000 to $200,000. The role is also eligible for Annual Incentive Award plan and Equity Incentive Plan.
Benefits
- Flexible benefits tailored to each country
- Travel perks from major travel providers
- Global tuition assistance
- Access to over 20,000 learning courses
- Leadership courses
- Internal job opportunities
- Diversity, Equity, and Inclusion support
- Wellbeing resources
Equal Opportunity
All applicants will receive equal consideration for employment without regard to age, sex, gender, pregnancy, race, color, citizenship, religion, disability, or any other class or characteristic protected by law.
Additional Notes
If you're passionate about our mission and believe you'd be a phenomenal addition to our team, don't worry about "checking every box;" please apply anyway. You may be exactly the person we're looking for!
