Job Description
GrowthAssistant is looking for a Media Ad Buyer - Paid Social for our growth marketing team in the US. This teammate helps launch and optimize Meta ad campaigns, using A/B testing and data analysis to improve performance. Track key metrics, report on results, and address challenges proactively. Create detailed reports and collaborate on new ad content and channels with cross-functional teams.
This is a great opportunity for someone who wants to work with a growing brand and wants continuous learning and growth during their career.
Benefits
- Work From Home
- Attendance, Performance, and Referral Bonuses
- Paid Holidays and Time Offs
- Health Insurance Card
The Role
- Launch new Meta ad campaigns from scratch
- A/B testing of ads and ad sets to determine what is and is not successful to drive business results
- Independently optimize Meta campaigns based on data trends from ROAS, CTR, CPM, etc.
- Monitor, export, track, and identify common meta ads challenges, and proactively report on what is and is not working
- Build Excel or Google Sheets reports utilizing advanced formulas, functions, graphs, charts, and pivot tables for daily, weekly, and monthly reporting to the client
- Drive the testing of new ad copy and assets based on new products or services
- Assist with the development of new ad channels as needed
- Collect ads content, assets, and copy from cross-functional marketing teams
The Requirements
- 3+ years of social ads experience to execute, optimize, and provide recommendations on ad campaigns based on data trends (Meta is the priority platform followed by TikTok)
- Understanding of and experience calculating ROAS, CTR, CPM, and other important paid media KPIs and metrics
- Experience building brand new reports in Excel or Google Sheets to show paid media trends in real time, and over time across campaigns
- Expertise is understanding social ads data and making proactive recommendations on what is and is not working, and then adjusting campaigns & ads accordingly
- Monitoring & optimizing ad spend budget per day, week, and month, making budget allocation adjustments based on data
- Proficiency in fluent English written and verbal communication
- Proactive daily communication through Slack/IM, email, and video call
- Ability to work EST
Nice To Have
- Notion experience for team admin and project tracking
- History of campaign work in the DTC ecom space
- 1+ years of TikTok ads platform experience
We are looking for someone who wants to grow as part of a team. Ideal candidates desire to learn, grow and take on more responsibilities along the way. Join our team now!
