Performance Marketer

Truelancer.com • Full-time • Remote (India) • 2w ago

Experience Level

1.5+ Years

Job Overview

We're seeking an experienced Performance Marketer to join our team. If you have a proven track record of optimizing digital campaigns and driving results, we want you to help us create and execute high-impact marketing strategies.

Responsibilities

Plan, execute, and optimize digital advertising campaigns across platforms like Google Ads, Facebook Ads, LinkedIn Ads, and more.
Develop comprehensive marketing strategies aligned with client goals and KPIs.
Analyze campaign data, track key metrics, and provide insights for continuous performance improvement.
Conduct A/B testing to refine ad creatives, landing pages, and audience targeting.
Perform detailed keyword research and analysis to inform PPC campaigns and SEO strategies.
Manage advertising budgets effectively to maximize ROI while staying within budget constraints.
Identify opportunities to improve website and landing page conversion rates.
Generate regular performance reports and communicate results and recommendations to clients and internal teams.
Stay updated with industry trends, competitor strategies, and emerging marketing technologies.
Collaborate with cross-functional teams, including content creators, designers, and developers, to align marketing efforts.

Requirements

Degree in Marketing, Business, or related field.
Minimum of 1 years in performance marketing, including PPC, SEM, and paid social advertising.
Strong analytical skills with the ability to interpret data and make data-backed decisions.
Proficiency in using advertising platforms like Google Ads, Facebook Ads Manager, and LinkedIn Ads.
Basic understanding of SEO principles and best practices.
Experience with A/B testing methodologies and tools.
Proven ability to manage advertising budgets effectively.
Excellent written and verbal communication skills.
Effective time management and organizational skills to handle multiple campaigns.