Job Description
Lead new product and market launches to scale marketing solutions and maximise untapped opportunities.
Plan and execute end-to-end go to market strategy which involves product planning, operations, marketing, and performance tracking.
Product: Identify key features that make the solution competitive and drive the best user journey especially when product development is involved.
Operations: Align onboarding and roll out plan with different stakeholders (internal regional teams, local teams, and external partners) and prepare materials to support seller inquiries.
Marketing: Align the key messaging for mass communication, ensure implementation in different communication channels, design incentive plans to drive adoption of the new solution, conduct case studies to further the value proposition of the new solution.
Performance tracking: Set, track, and analyse targets on a regular basis to ensure success metrics are achieved and identify gaps that can be addressed through program initiatives, seller segmentation, and product improvement; translate analysis into actionable next steps.
Regular monitoring of competitor solutions to ensure Shopee delivers a better user experience and higher return on seller’s investment.
Devise growth initiatives based on best practices from own test framework and local markets.
Requirements
- Bachelor’s degree in Business Administration, Marketing or equivalent
- 1 - 4 years of experience in digital marketing or product management (must be comfortable with technical work)
- Comfortable using Excel and synthesising large data to derive at meaningful insights that are actionable
- Strong analytical and problem-solving skills, able to tackle complex problems, identify root causes, and apply a structured approach to solutions
- Excellent verbal and written communication skills, with the ability to engage in technical and operational discussions while conveying key metrics to senior stakeholders
- Ability to navigate cross-functional teams with minimal supervision and proactively establish new SOPs to drive results
