Company Overview
ESET® provides cutting-edge digital security to prevent attacks before they happen. By combining the power of AI and human expertise, ESET stays ahead of known and emerging cyberthreats — securing businesses, critical infrastructure, and individuals. Whether it’s endpoint, cloud or mobile protection, our AI-native, cloud-first solutions and services remain highly effective and easy to use. Driven by science, ESET technology includes robust detection and response, ultra-secure encryption, and multifactor authentication. With 24/7 real-time defense and strong local support, we keep users safe and businesses running without interruption. An ever-evolving digital landscape demands a progressive, evidence-based approach to security. ESET is committed to world-class scientific research and powerful threat intelligence, backed by R&D centers and a strong global partner network.
ESET's global headquarters are in Bratislava, Slovakia, supporting its worldwide operations. The Asia-Pacific (APAC) region is managed from ESET’s regional headquarters in Singapore, with local offices in Tokyo, Sydney, and the SAARC region and is represented by an extensive global partner network.
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General Position Overview
As a Demand Generation Specialist, you will play a key role in driving our lead acquisition and nurturing strategies. Working closely with the marketing and sales teams, you will be responsible for executing and optimizing campaigns across various channels to attract high-quality leads and increase engagement within our target market. This role requires a data-driven marketer with hands-on experience in digital marketing tactics, campaign execution, and reporting.
What you will do:
- Strategic customer acquisition and engagement architect: Collaborate with marketing teams to strategize and design a multi-channel marketing framework to run B2B programs at scale to drive pipeline conversion for APAC.
- Conduct A/B tests on various aspects of campaigns, such as email subject lines, ad creatives, and landing page elements, to improve conversion rates and engagement.
- Content Collaboration: Collaborate with digital and channel marketing team to localised HQ contents for APAC region to create engaging, relevant content that supports demand generation efforts, including whitepapers, case studies, webinars, landing pages, etc.
- Funnel Management: Work with marketing automation and sales excellence to manage the lead lifecycle, ensuring smooth transitions through the marketing and sales funnel.
- Work on nurturing sequences, drip campaigns, and other tactics to increase conversion rates.
- Data Analysis & Reporting: Track, analyse, and report on key performance indicators (KPIs) for demand generation campaigns, providing insights and recommendations for improvement.
- Collaboration: Work closely with cross-functional teams, including Sales, Product, and Marketing, to ensure alignment on lead quality and demand generation goals.
- Support and collaborate with APAC channel partners/ distributors by providing digital marketing guidance and ensuring alignment with global and regional campaigns.
- Execute multi-channel programs to generate MQL, SAL, and drive conversion.
- Develop, execute and follow through of lead generation programs utilizing best practices for successful customer acquisition and upsell opportunities for current customers.
- Focus on lead generation, nurturing, and conversion through a mix of strategies such as content marketing and email campaigns.
The Job Description is intended to be a general representation of the responsibilities and requirements of the job. However, the description may not be all-inclusive, and is subject to change.
Requirements:
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Knowledge and proficiency as well as min. 5 to 7 years’ hands-on experience in digital marketing, marketing programs in the B2B segment, with a focus on demand generation, lead management processes, reporting and marketing systems.
- Expertise and demonstrated track record in defining, implementing, and optimizing lead management processes and related reporting and analytics.
- Strong understanding of digital marketing channels and strategies (e.g., SEO, SEM, social media, email marketing, and paid advertising).
- Excellent analytical skills, with the ability to interpret data and draw actionable insights.
- Experience with A/B testing and optimizing campaigns based on data-driven insights.
- Results-driven with a very strong ability to analyse quantitative data to determine program effectiveness, ROI, forecasting - A unique blend of business, marketing, and technical acumen.
- Proficient in Microsoft Excel and web analytics tools.
- Detail-oriented, metric and results driven, with strong analytical skills.
- Ability to travel as required.
