Description
Position at GroupM Nexus
Activation Excellence and campaign delivery
- Develop campaign activation expertise through supporting end-to-end campaign management for clients.
- Execute daily activation tasks to achieve client outcomes across all accounts managed by your team.
- Take charge of the campaign management lifecycle, including inventory checks, creative management, pixel trafficking, setup, reporting, analysis, optimisation, and troubleshooting.
- Deepen strategic insight into the client’s business, growth roadmaps, and KPIs to assist in developing test and learn plans.
- Collaborate with Client Services to provide targeting recommendations and forecast availability for client briefs.
- Handle multiple campaigns and projects simultaneously, ensuring adherence to best practices.
- Offer operational troubleshooting and technical support, escalating issues as necessary.
- Expand your knowledge of the Nexus product suite and the role of data, AI, and analytics in enhancing campaign performance.
- Stay abreast of programmatic landscape developments, industry trends, platforms, and technology partners.
Reporting and Analytics
- Conduct daily in-flight performance checks to identify any issues or areas for improvement.
- Generate optimisation and performance reports as needed.
- Utilise available dashboards to maximise campaign results.
- Recommend optimisations to achieve campaign goals.
- Support discrepancy investigation and resolution
- Understand the basics of margin, monetisation, and billing processes.
- Aid in producing and delivering post-campaign analysis and reports.
Processes and operational efficiencies:
- Understand and implement best practices for quality, efficiency, and accuracy throughout the campaign lifecycle.
- Utilise existing automation tools effectively in campaigns.
- Follow activation controls, best practices, and quality assurances.
- Collaborate with the offshore team.
- Maintain due diligence for operational tasks, including Salesforce and supplier reconciliation.
- Engage with the activation community to refine processes as products and technology advance.
