Job Description
At Hearst UK, there’s always more to the story. Join us as our Senior Paid Media Manager to develop, execute and optimise paid media campaigns across Hearst’s portfolio of titles for our digital partnerships with client partners.
We’re the UK’s leading premium publisher, and the people behind iconic media brands such as Cosmopolitan, Esquire, Elle, Harper’s Bazaar and Country Living. We’ve created a working environment that encourages everyone to pull together. We never stop looking for brave new ideas. We’ll always try to develop and improve, we trust each other to do our best, and we have fun as we build on our heritage to make history.
About The Role
Your role will be to oversee end-to-end campaign management for client partnerships across platforms such as Meta, Google, TikTok, and YouTube, leveraging your expertise to achieve strong campaign performance and deliver client KPIs. You thrive in an environment where A/B testing across channels to optimize performance is second nature, and you excel at presenting clear, actionable data and insights to both clients and internal stakeholders.
- Develop, execute and optimise paid media campaigns across key channels such as Meta, Google, YouTube, LinkedIn and TikTok to ensure KPI delivery across client partnerships and campaigns.
- Work with internal stakeholders such as Media Planners and Sales to develop social-first media campaigns.
- Use your knowledge of different platforms to help these teams propose campaigns that make sense for clients operating in different industries and verticals with varying KPIs.
- Produce detailed data-driven analysis in end of campaigns reports, breaking down performance in a way that is easy-to-understand for both clients and internal stakeholders.
- Stay up to date with paid media updates / trends by collaborating with relevant platform representatives.
- Proactively integrate these when they are likely to help drive client satisfaction & knowledge within the paid media team.
- Attend client pitches as and when necessary to communicate proposals where paid media is a key component.
- Work with internal Sales teams to build Sales proposals to align with client objectives and business aims.
- Support the Head of Paid Media in testing new ad products and marketing platforms to drive client success and revenue for the business.
- Be able to talk the language of multiple stakeholders! One day you might be running a creative best practice session with our Content Studio, and the next you might be presenting data & campaign insights back to a client.
About You
- Experience planning & managing campaigns on Meta Ads, Google Ads, plus an understanding of ‘what works’ on different channels.
- Confident using measurement tools such as GA4 to evaluate campaign performance.
- Being able to present data in an actionable and easy to understand manner.
- Experience working at an agency or in-house managing paid media campaigns with large budgets.
- Strong written and verbal communication skills.
- The ability/desire to get people excited about Paid Media!
What We Offer
At Hearst UK, you can choose from a huge range of perks and benefits that can help you learn well, work well and live well including:
- 25 days’ holiday (with the option to buy up to 5 additional holiday days) - pro rated for part-time or fixed-term employees.
- Hybrid working.
- Discounted gym membership.
- Healthcare cash plan.
- Spend a charity day with your favourite good cause.
- Life assurance and pension scheme.
- Regular socials and more!
There’s more to your story than you imagine. And the next chapter begins right here.
Hearst UK is deeply committed to using our influential brands to reflect the world we want to live in – one that respects, protects, represents and uplifts the voices and opinions of all people. As a business, we recognise the significant benefits of creativity, collaboration and innovation that comes with diverse teams. Not only is diversifying the voices in our organization the right thing to do, but it also helps us to make powerful and exciting content that can be enjoyed by many more people. This is why we’re working to build a sense of true belonging within our business and foster a culture in which everyone feels heard.
