Search Engine Marketing Specialist

Lenovo • Full-time • Chicago, Illinois, United States • 6d ago

Company Overview

We are Lenovo. We do what we say. We own what we do. We WOW our customers.

Lenovo is a US$57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).

This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com, and read about the latest news via our StoryHub.

Job Title

Motorola Mobility is looking for a Search Engine Marketing (SEM) Specialist, who will be responsible for the creation and management of paid search.

Responsibilities

Research of competitive paid search landscape
Demonstrated ability to generate keyword targets including expansion on current strategy and improved organization of current paid search campaigns
Ideation and generation of paid search ad copy
Implementation of paid search ad copy testing
Weekly and monthly SEM reporting to demonstrate results and track performance over time
Analysis of paid search trends through Google Analytics, search platform reports and third-party tools
Ensure the health of the campaigns, spending budgets in full, while exceeding business KPIs
Manage campaign budgets, ensuring efficient allocation of resources to maximize performance
Work closely with media teams to provide insights and recommendations that align with, or enhance, business strategy

Basic Qualifications

1+ years of experience managing search strategies (preferred in Google platforms for both search shopping)
Bachelor’s degree, preferably in Business Economics, Marketing, Finance or a quantitative field

Preferred Qualifications

Strong analytical skills with the ability to interpret data and identify trends
Experience working in other media platforms (e.g. social and programmatic) is a plus
Experience working in SA360 or other bid management platforms is a plus
Experience working in Amazon Ads is a plus
Experience working in Walmart Advertising is a plus

Equal Opportunity Employer

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.