Senior Analyst, Paid Search & Social (QSR Client)

Spark Foundry • Full-time • Chicago, Illinois, United States • 1d ago

Job Description

The Senior Analyst, Paid Search & Social is responsible for monitoring and maintaining media campaign development and activation across platforms.

The ideal candidate requires proficiency in math, strong analytical skills, attention to detail, creativity, and an overall interest in and understanding of how consumers leverage search and social media in the decision path.

This is a hybrid role, requiring three days in-office each week.

If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.

Role Objectives

Gather research necessary to build a new campaign
Assist team in gathering necessary data for plan development
Responsible for trafficking approved plan
Monitor and maintain campaign budgets, pacing, and bid adjustments
Monitor and optimize paid search and social performance and competitive landscape to meet business objectives
Develop optimization recommendations and/or testing plans
Utilize bid management tools as well as Google Ads, Microsoft Ads, SA 360 Facebook, Twitter, YouTube, Tumblr, Instagram, and Pinterest platforms to build campaigns, implement optimizations, pull reporting, and QA campaigns
Pull and analyze data to inform campaign reporting and help build insights
Granular maintenance of monthly billing cycle
Resolve billing discrepancies in partnership with client strategy and billing reconciliation team
Learn all relevant tools for reporting, analytics, and competitive analysis as well as bid management platforms, Benchtools, Google Trends, etc.
Generate paperwork necessary for purchase authorization and ensure vendor counter signature is received
Stay informed on search industry trends and new tools and ad formats
Successful completion of training programs and requisite certifications required

Qualifications

1+ year of professional experience in pair search and/or social media
Strong quantitative skills, including analytical abilities and math proficiency
Proficiency in MS Suite: Excel, Word, PowerPoint required
Solid verbal and written communication skills
Demonstrated critical thinking and problem solving skills
Ability to work within a team, handle multiple assignments, and meet tight deadlines
Detail oriented and demonstrable organizational skills

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger.

It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization.

We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.

Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.

All your information will be kept confidential according to EEO guidelines.