Senior Analyst, Paid Search/SEM (Insurance Client)

Spark Foundry • Full-time • Chicago, Illinois, United States • 1d ago

Job Description

The role of the Senior Search Analyst is to be the day-to-day steward of search media for assigned brands responsible for monitoring and maintaining search campaign development, activation and innovation.

The Senior Search Analyst is required to develop and maintain a strong knowledge of their clients’ business and apply their search understanding accordingly to help deliver against the clients’ needs/objectives.

The Senior Search Analyst will work closely with their manager in the development and communication of all search recommendations.

This is a hybrid role, requiring three days in-office each week.

If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.

Role Objectives

Gather and analyze keyword research necessary to build a new campaign
Responsible for gathering necessary data for plan development
Group keywords into ad groups and develop relevant ad copy and extensions with little direction from Manager
Responsible for presenting recommendation, soliciting and applying client feedback to keyword and copy proposal prior to client signoff
Upon campaign approval, responsible for building flowchart and loading authorized buys in Prisma
Generate paperwork necessary for purchase authorization and ensure vendor counter signature is received
Primary party responsible for trafficking approved plan into search engines
Primary party responsible for QA of all campaign components prior to launch
Monitor and maintain campaign budgets, pacing and bid adjustments
Proactively advocate for campaign adjustments based on performance trends
Active monitoring and management of performance and competitive landscape
Development and implementation of optimizations and/or testing plans (e.g. search query reports, negative keyword maintenance, keyword overlap, testing implementation)
Pulling and analyzing data to inform campaign reporting and develop strategic insights with clear actionable items
Build clear, concise and cohesive quantitative analyses inclusive of strong data visualization
Active participation in client status and reporting calls, including presentation of reporting
Responsible for granular maintenance of monthly billing cycle, including invoice tracking, buy actualization in Prisma, and compiling draft billing for manager approval
Responsible for resolving all billing discrepancies in partnership with client strategy and billing reconciliation team
Responsible for learning all relevant tools for reporting, analytics and competitive analysis - bid management platforms, Benchtools, Google Trends
Mastery of all core search metric calculations and relationships (e.g. CPC, CPA, CTR, SOV, weighted averages)
Develop strong working relationship with client teams and partner agencies (where applicable) by helping to create a seamless communications process
Establish professional, productive rapport with sales representatives/media vendors
Demonstrate creativity and agility when problem solving
Work closely with manager to establish priorities and manage workload
Timely delivery of all work
Successful completion of training programs and requisite certifications

Qualifications

1-2 years of experience in paid search campaign development/management/optimization with the use of leading platforms, including Google, Bing, Oath, Etc.
Strong analytical thinking and mathematical skills and an ability to manage data
Experience with PPC and digital display advertising and traditional media elements
Resourceful, curious, and motivated individual with an ability to work independently, as well as in a team setting
Strong organizational and communication skills
Proficiency in Microsoft Office Suite with intermediate-to-advanced understanding of Excel