About Our Client
Our client is a leading unicorn tech company in Southeast Asia.
Job Description
- Manage app install campaigns holistically, from concept to execution and measurement.
- Analyze campaign performance in-depth using tools like Tableau, Google Analytics, and other relevant platforms.
- Optimize ad performance and ROI through A/B testing and other experimentation.
- Identify and prioritize optimization opportunities, assessing their potential impact and required effort.
- Partner with cross-functional teams to ensure marketing strategies align with business goals.
- Keep abreast of the latest trends and best practices in app install advertising.
- Establish and maintain a testing framework to drive ongoing campaign improvement.
- Implement innovative strategies that leverage industry trends and best practices.
The Successful Applicant
- Bachelor's degree in Marketing, Business, Math, Engineering, or a related field from a reputable university. Advanced degree preferred.
- 7+ years of digital marketing experience, specializing in app install advertising.
- Proficient in digital marketing tools such as Google Ads and Facebook Ads Manager.
- Proven experience in A/B testing and performance optimization.
- Successful track record of managing and optimizing app install campaigns.
- Possess strong analytical skills and a strategic mindset, capable of delivering immediate results while driving long-term growth.
- Proven track record in a leading unicorn tech companies and marketing agency.
What's on Offer
- Excellent opportunity to work with regional team
- Attractive remuneration package
