Job Description
Senior Performance Marketing Analyst will play a pivotal role in delivering high standard campaign execution. This role is expected to be able to analyze a large dataset of online user behaviors, conversions data, customer journey, market competitors and tailor them to actionable insights and campaign execution improvement.
S/he will lead multiple yet harmonized product marketing campaigns that resonate to Traveloka customers, assess performance towards product goals and ensure business objective achievement. Her/his role will cover display channels and execute marketing campaigns with highest standard delivery quality, including regularly monitor and optimize campaigns to get business results with more mature and automated method.
Responsibilities
- Daily execution of high-performing campaign management and execution of hygiene campaigns across multiple channels to achieve customer acquisition goals and maximize return on ad spend.
- Responsible for managing big scale digital marketing campaigns that have high technical complexity due to very large numbers of ads entities that need to be managed.
- Identify optimization opportunities / growth, and analyzing the impact and effort required.
- Execute and prioritize all the tasks / activities within the managed campaigns.
- Mature enough to manage external marketing vendors independently, and ensure all the expected deliverables or service are delivered.
- Collaborate closely with the Product Marketing Managers of assigned market, on achieving marketing objectives including but not limited to providing guidelines and requirements for campaign strategy pre and post execution, and best-in-class execution.
- Capable of leading and managing small projects with minimal supervision that can potentially create value for the whole team.
- Accrue and process all the paid invoices in a timely manner.
The above will be delivered by:
- Working very closely with Performance Marketing Manager as a supervisor to develop paid media strategies for specific local markets which need to be tailored & personalized.
- Develop execution to achieve paid media objectives (CAC, CIR).
- Manage Traveloka advertising accounts on all platforms, maintain online advertising campaigns, from display targeting, retargeting, or SEM.
- Manage spending vs. KPIs balancing to have dynamic optimization based on needs, markets & real-time performance.
- Stay informed of new betas, tactics, and data trends within the paid search industry.
- Ensure all online advertising best practices have been implemented.
- Provide bi/weekly performance reports on each digital channels and funnels, and circulate to relevant stakeholders.
- Being proactive and give ideas on performance marketing improvement.
Requirements
Requirements (Education Technical Skills, Relevant Experiences)
- 2-3 years of performance marketing, especially display experience.
- Possess exceptional critical thinking and a willingness to dive into the data, to produce immediate value while still keeping an eye on long-term strategy and scalability.
- Possess a sharp eye for detail coupled with the ability to see how small details make up the bigger picture.
- Excellent analytical skills for data-driven decision-making, deriving and disseminating actionable insights resulting from such analysis.
- Good communication skill, self-driven, love challenges, and enthusiasm to pursue excellence.
- Proficiency in Excel or similar data processing tool.
Requirements
- Passion for complex idea and enthusiasm for excellence.
- Reliable and independent.
- Proactive and Initiative.
- Comfortable with honest and open communication.
- Have a high interest in digital technology and business is a plus point.
If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!
