Job Description
It's fun to work in a company where people truly BELIEVE in what they're doing!
Strategy and Planning
Develop and implement comprehensive performance marketing strategies that align with overall business objectives.
Conduct market research and competitor analysis to identify opportunities and stay ahead of trends.
Set and manage performance marketing budgets, allocating resources efficiently across various channels.
Define key performance indicators (KPIs) and metrics to track campaign success and measure ROI.
Campaign Management and Optimization
Oversee the planning, execution, and optimization of performance marketing campaigns across various digital channels, including search (SEM), display, social media, affiliate marketing, etc.
Drive continuous improvement of marketing campaigns through A/B testing, multivariate testing, and other optimization techniques.
Analyze campaign data and identify areas for improvement to ensure continuous optimization.
Reporting and Analysis
Develop and maintain comprehensive reporting dashboards to track and analyze campaign performance.
Regularly communicate performance data and insights to stakeholders, including senior management and other marketing teams.
Identify trends and opportunities from data analysis to inform future marketing strategies and tactics.
Stay Updated on Industry Trends: Stay abreast of industry trends, emerging technologies, and best practices in performance marketing.
Continuously seek opportunities for innovation and improvement to maintain a competitive edge.
Identify and implement new performance marketing channels and technologies.
Drive innovation within the performance marketing team by staying updated with the latest trends and developments in digital marketing.
Team Leadership and Development
Lead the performance marketing team, providing direction, mentorship, and support to ensure high performance and professional growth.
Channel Mission: In-depth knowledge and proficiency in managing and optimizing certain channel strategy to grow the business.
Requirements
Education
Bachelor's degree in Marketing, Business, Math, Engineering, or a related field. Advanced degree is a plus.
Experience
Minimum 10 to 12 years of experience in performance marketing, with a proven track record of success in leadership roles.
Demonstrated experience in managing and scaling performance marketing teams.
Experience in articulating strategic issues and negotiating with senior leadership teams.
Skills
- Strong analytical and strategic thinking skills.
- Must be data savvy and love crunching numbers.
- Excellent understanding of paid media channels.
- Proficiency in data analysis and business intelligence tools (Google Analytics, GDS, Tableau, etc).
- Exceptional communication and interpersonal skills.
- Exposure to Product Development or technical related – basic coding skill is a plus.
Leadership Qualities
- Ability to inspire and lead a diverse team.
- Proven ability to think both tactically and strategically.
- Strong decision-making and problem-solving skills.
- Being able to see the bigger picture and stay connected to details.
Adaptability
Comfortable working in a dynamic and fast-paced environment.
Ability to adapt strategies to meet changing market and industry trends.
Open to challenges.
Results-Driven
Proven track record of achieving and exceeding performance marketing KPIs and targets.
If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!
