About Zenith
We help brands make BOLD MOVES. Nowadays, brands want rapid, spectacular growth and they expect media to deliver it. Clients used to give us media briefs that said "deliver 80% awareness" or "give me an impactful Christmas campaign." Now we hear "Take me from 4th to 1st in my category", "Help me grow 10% in a market declining 10%", "Make me the most loved brand in my industry". These are huge asks of media, that can't be met through tweaking the media plan of two years ago. Decades of advertising research prove that without a big change, large brands stay large and small brands stay small. This is why Zenith help brands make BOLD MOVES.
Bold moves are big, brave changes to media strategy, delivering more impact for brands and more value for consumers. Bold moves are backed up with a solid forecast – they are a better path to growth. Bold moves build a partnership – we believe in this approach so much we link our growth to your success. Bold Moves bring bigger ROI. This approach works for our clients, our people and consumers – it's why we are recognised as the UK's best media agency.
Our Commitment
At Zenith UK, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger. It enables a greater idea exchange, which fosters innovation and creativity, and enriches our perspective. We are committed to Publicis Groupe's wide variety of talent engagement and inclusion programming, and encourage our people to take an active role in continuing to drive positive change within our agency.
Role: Programmatic Manager
The Programmatic Manager is responsible for all aspects of programmatic campaign implementation and will line manage a small team of Programmatic Executives and Senior Executives. The Programmatic Manager will report into the Programmatic Account Director.
Responsibilities
- Media planning excellence – Developing media plans that deliver on the client KPIs and that also deliver the best commercial outcomes for Publicis Media. Always ensuring that all calculations are correct. Seeking opportunities to showcase innovative approaches and proven campaign strategies to all relevant stakeholders.
- Test and learn – Creating test and learn roadmaps with a particular focus on robust test designs, hypotheses and measurement. Bringing innovation to your programmatic media plans & embracing a test & learn culture across the emerging solutions in market (cookieless, retail media data, SVOD platforms).
- Operational excellence – Driving brilliant basics across the team, and continuously work to deliver operational efficiencies through automation and smart thinking. Proactively organising workflow and implementing a process driven approach for the full end to end implementation of multiple campaign types. Working with internal teams to manage finance queries and PO tracking and ensuring that the use of QA technology is mandated to mitigate errors.
- PCAs - Showcasing campaign performance across leading DSPs such as DV360, The Trade Desk & Amazon by providing in depth analysis that demonstrates results and key learnings that can easily be the basis of making future campaign decisions.
- Awards – Identify market leading work that has been delivered by you and your team. Proactively, track upcoming award entry opportunities and draft submissions to play your part of the team becoming recognised for award winning work.
- Client contact via on weekly calls – Build strong and trusted relationships with your clients by demonstrating that you understand your client's business inside and out. Use the time spent with clients to showcase campaign results and identify new opportunities to expand on positive learnings that drive business value.
- Team management – You will have a small team of Executives and Senior Executive who you are responsible for the learning & development and performance, setting and delegating by and communicating clearly and effectively.
Required Skills
- Accurately selects key metrics and dimensions relating to the client's business and marketing success measures to report marketing outcomes.
- Is inquisitive about data and delivers actionable business insights.
- Identifies the limitations of available data and generates creative, solution-driven strategies for data usage.
- Has a high attention to detail when practising quality assurance and due diligence or their own work and the work of their team.
- Uses the appropriate technology (both Publicis proprietary solutions and industry solutions) to solve client business challenges.
- Uses technology to increase efficiency of iterative work outputs. Tests new technology to determine its value for client engagements. Champions the team to use and test new technology.
- Will confidently present the benefits of Publicis proprietary solutions, e.g. Epsilon, APEX, and T&I products.
- Works collaboratively across channels, engaging appropriate colleagues when necessary.
- Pursues opportunities to utilise their skills outside of core role expectations.
- Approaches change with a mindset that seeks opportunity and growth.
- Ensures equal opportunities and supportive ways of working are in place for teammates with equity requirements by working with the Talent team.
Additional Benefits
- Pension, Life Assurance, Private Medical and Income Protection Plans
- WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year
- REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care
- HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching
- FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave
- FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment
- GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre
Work Environment
Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week. We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.
Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG's (Employee Action Groups).
